the full name of Haier company is Haier group. Founded in 1984, it is a global leading provider of good life solutions. In the process of continuous innovation, Haier Group has always adhered to the main development line of "people's value first". Zhang Ruimin, the founder and honorary chairman of Haier Group, put forward the mode of "one person in one".

Haier's story is a history of enterprise trademark creation in China. In 1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of the German trademark to Qingdao, so Haier introduced "Qindao-Liebherr" as the company's trademark.