There is a certain overlap between logos and trademarks, but they are also different.

Logo is the English term for logo, logo or trademark. Through the image of the logo, consumers can remember the company's main body and brand culture. It has a concise, clear and clear visual transmission effect, which is people's long-term recognition. A visual way of expressing information formed in life and practice.

A trademark is a mark, such as graphics, letters, numbers, symbols, colors, etc., used to distinguish one operator's brand or services from the goods or services of other operators. A trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys exclusive rights to the trademark and is protected by law. Trademark is an intangible asset of an enterprise. It is used to protect the enterprise's commercial identity and intellectual property rights, and can help the enterprise establish and protect its brand image in the market.

The difference between a logo and a trademark:

(1) The acquisition of rights is different

As a work of art, a logo embodies the wisdom of the creator and automatically becomes a trademark upon completion of the creation. Obtain copyright (but you must register the copyright to be more effectively protected by copyright law); the trademark must be reviewed by the Trademark Office before you can have trademark rights.

(2) The protected laws are different

Logo is within the scope of protection of the Copyright Law (well-known trademarks can also obtain special protection from the Trademark Law under certain unregistered circumstances). protection), and trademarks are protected by the Trademark Law. If a logo is registered as a trademark and has passed the review of the Trademark Office, then the logo is a trademark and is protected by the Copyright Law and the Trademark Law.

(3) Different protection periods

The protection period for logos as works of art is generally: natural persons: 50 years after death; legal persons and organizations: 50 years after publication. A trademark is valid for 10 years, but the trademark rights can be held indefinitely through renewal.