Feitian Moutai liquor is named after it is produced in Moutai Town on the Chishui River in northern Guizhou. The quality of Feitian Moutai is closely related to its place of origin. This is the main reason why Feitian Moutai cannot be cloned, and it is also one of the keys that distinguishes Feitian Moutai from other Chinese liquors.

In 1915, in the name of Moutai Company, the Beiyang government sent Moutai wine packaged in earthenware jars to the Panama International Exposition, but outsiders looked down upon it. In desperation, a Chinese official threw the earthen jar to the ground. Suddenly, the aroma of wine filled his nostrils and shocked everyone. Moutai finally won the championship in one fell swoop.

On the eve of the founding ceremony of the People's Republic of China in 1949, Premier Zhou Enlai held a meeting at Huairen Hall in Zhongnanhai and determined that Maotai liquor would be used for the state banquet of the founding ceremony of the People's Republic of China. Since then, Moutai liquor has played a pivotal and unique role in my country's political and diplomatic life, and there have been many good stories.

In 1975, Wang Zhen, then Vice Premier of the State Council, announced at a national meeting that Kweichow Moutai was the national liquor. In the 50 years since the founding of the People's Republic of China, during numerous major state events, party and state leaders have regarded Moutai as a national gift and presented it to foreign leaders. Since ancient times, there have been countless literati and poets who yearn for and praise Moutai.

Extended information

Before 1949, the production of Maotai liquor was in decline, and there were only three distilleries, namely: "Chengyi Distillery" funded by Hua surname, and "Huamao Liquor". "; "Ronghe Winery" funded and established by the surname Wang is called "Wangmao"; "Hengxing Winery" funded and established by the surname Lai is called "Laimao".

In 1951, the government merged three private breweries, Chengyi (Huamao), Ronghe (Wangmao), and Hengxing (Laimao), through redemption, confiscation, and takeover, and implemented three Maotai unity policy—the state-owned Moutai distillery was established.

In 1996, Moutai liquor craftsmanship was determined to be a state secret and protected. In 2001, the traditional craftsmanship of Moutai liquor was included in the first batch of national tangible cultural heritage. In 2006, the State Council approved the inclusion of "Moutai Traditional Brewing Technique" into the first batch of national intangible cultural heritage lists and declared it a world intangible cultural heritage.

On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of regional origin product protection for "Moutai". On March 28, 2013, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protected name and protection scope of the "Moutai" geographical indication product. On June 12, 2019, Moutai Group announced that it would stop using the "National Liquor Moutai" trademark before June 30. On June 29, 2019, it was officially renamed "Kweichow Moutai". ?

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