Products, positioning and services.

Daoxiangcun has a wide range of products, including mooncakes, fresh meat buns, bean paste buns, cakes, etc. The taste is mainly traditional flavors and the prices are relatively affordable. Most of Sanhe's stores are located in high-end areas such as business districts, high-end office buildings, and high-end shopping malls. They are positioned relatively high-end and are mainly targeted at high-end consumers. Beijing Daoxiang Village and Sanhe are different in terms of products, positioning, and services.

Beijing Daoxiangcun is a chain brand that specializes in Chinese pastries. It was founded in 1996 and is headquartered in Beijing. It is positioned at the mid- to low-end and is mainly targeted at ordinary consumers.