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Development of Guangzhou Wanbao Group

Guangzhou Wanbao Household Appliances Sales Co., Ltd. and Guangzhou Wanbao Refrigerator Co., Ltd. are wholly-owned subsidiaries of Guangzhou Wanbao.

Guangzhou wanbao refrigerator co., ltd. is the main manufacturer of wanbao refrigerators, and one of the earliest large-scale refrigerators in China. It has refrigeration technology for more than 2 years and has obtained ISO9 certification in 1995. In accordance with the requirements of Montreal Protocol and relevant regulations, we have developed and produced fluorine-free environmental protection products that meet the requirements of different alternative technical routes. This year, we obtained ISO14 certification. The main product is a wide voltage design, which is suitable for urban and rural use, and the energy efficiency reaches level 1. The testing methods are complete, a perfect quality assurance system is established, and 6δ management methods are introduced, so the product quality is continuously improved. According to the information provided by GE, the service request rate (SCR) of Wanbao refrigerator in 27 was only .16%. The annual production capacity has now reached 1.5 million units. 86 million yuan is being invested to build a new Conghua refrigerator production base, and the designed production capacity will reach 3.6 million units in 21.

Wanbao brand refrigerator has won many awards since it was put into production. Among them, in 1986, Wanbao brand BYD-158A household refrigerator won the silver prize of the National Quality Award, which was the first national prize among domestic refrigerators. Wanbao brand refrigerator was awarded the title of Guangdong famous brand product three times in 1996, 23 and 26, and China famous brand product twice in 24 and 27. Wanbao trademark has been recognized as "Guangzhou Famous Trademark" for many times, and was recognized as "Guangdong Famous Trademark" in 26, and "China Well-known Trademark" by the State Administration for Industry and Commerce in 26. Wanbao /Wanbao brand was rated as "the most competitive brand in China in 26" by the Ministry of Commerce. In 25, Guangzhou Wanbao Group Co., Ltd. won the title of "Advanced Quality Management Enterprise in Guangdong Province".

the marketing of Guangzhou wanbao household appliances sales co., ltd is centered on Guangzhou and spread all over the country. The company has set up three sales regions in South China, Central China and North China, and each region has a sales director. The marketing department, sales director and marketing center manage the domestic sales market at different levels. It has formed a domestic sales network with a reasonable layout and a sales model of surrounding cities with rural areas. The headquarters of the company is responsible for the primary distribution of the transit warehouse and the warehouse of the city and county dealers, and the secondary distribution mode is mainly based on the transit warehouse of the marketing center and the dealers of the city and county; The office set up in the marketing center has a transit warehouse, which is managed by the office and the company headquarters. The company has set up a special customer service center, with 24-hour free call telephone number, supervision and complaint telephone number, and implemented "humanized" service, taking customer satisfaction as the highest standard of service, and adhering to the service principle of "responsive and user satisfied" to provide pre-sale, in-sale and after-sale services for products. And placed under the direct supervision of the government and relevant departments of the industry. Wanbao refrigerator's after-sales service has been recognized by users and relevant organizations. In 25, Wanbao refrigerator was promoted as a "well-known brand loved by consumers" by China Consumer Protection Foundation. Wanbao refrigerator's customer service was evaluated as "customer satisfaction service" by china association for quality and National User Committee twice in 25 and 27, and it was awarded the honorary certificate of customer satisfaction service in Guangzhou in 27 and the "customer satisfaction service" in Guangzhou in 27.

during the 11th Five-Year Plan period, Guangzhou Wanbao will further intensify its technological innovation, fully implement the famous brand strategy through management innovation, technological innovation and mechanism innovation, and make Wanbao brand refrigerator a world-famous product in China.