1946: Christian Dior clothing company was established in Paris

1947: Launched the first clothing series---1947 spring and summer clothing series, with the style of "New Look" It shocked the global clothing industry in one fell swoop.

In 1947, Beverly was affiliated to Christian Dior, a popular brand at the time, and began to design and develop handbags, continuing to convey the French style to the world. Elegant artistic taste and simple lifestyle.

1948: The Christian Dior perfume company was established

1949: The 1949-1950 autumn and winter clothing series was launched. Within 8 days, the company had received more than 1,200 dresses. Orders for clothing

1951: Established gloves and stockings department

1953: Launched 1953---1954 clothing series, with "shocking" style--- Shortening the length of the skirt to 40 centimeters off the ground, it shocked the British Isles

1954: Christian Dior opened its first store in London

In Paris, the company's employees It has reached 1,000 people, distributed in 28 workshops, and the high-end fashion produced accounted for half of France's high-end fashion exports at that time; it launched the 1954--1955 autumn and winter clothing that was refreshing

1955: Christian Dior held a lecture at the famous Sorbonne University in Paris, and more than 4,000 college students came here; Yves Saint Laurent joined the Christian Dior company and became Dior's assistant

1957: Mr. Dior unfortunately died of a heart attack. Yves Saint Laurent was appointed as Mr. Dior's heir and was in charge of the design of Dior clothing.

1995: In September, the Lady Dior handbag, the iconic classic bag of the Dior family, was launched for the first time and won the favor of Princess Diana. Princess Diana carried Lady Dior to many international occasions, making the bag famous and very popular. Now, the Lady Dior handbag has become a classic fashion accessory, suitable for different occasions day and night, and has become Dior's most representative handbag. Style concept: "Dior" is the combination of "God" and "gold" in French. Gold later became the most common representative color of the Dior brand. Dior's design has always followed the tradition of French haute couture since its creation, maintaining a high-end and gorgeous design line, positioning the consumer group at mature women in upper class society, and the design style is in line with their aesthetic orientation.

The focus of Dior's design is to make the clothing's female shape lines rather than colors, emphasizing the concave and convex shape of women, and the soft curves of the body. In Dior's design, the unique charm of women is vividly reflected. In this way, Black, a bold and complete expression that was not appreciated in the Central Plains, has become a popular color through the hands of Dior. Dior's design swept away the conservative and rigid lines of women's clothing after World War II. This design caused a sensation in France and the Western world, and made women Moved by it. Dior's fashions are gorgeous, with evening wear being the most luxurious and extravagant. Evening dresses that seek to unify legends and creativity, classics and modernity, toughness and tenderness always leave people breathless and amazed.

Dior always makes everything in his kingdom fully reflect the charm of women. Regarding perfume, Dior once said: "Perfume is a door to a new world, so I choose to make perfume. , even if you just stay next to the perfume for a while, you will be able to feel the charm of my design. Every woman I dress exudes hazy and attractive elegance. Perfume is an indispensable supplement to a woman's personality. Only It can embellish my clothes and make them more perfect. Together with fashion, it makes women more charming."

Dior has a strong business idea and was the first to use a registered trademark to establish a "brand." The concept has led France's high-end fashion industry from traditional family workshops to modern enterprises. More than 50 years have passed, and the huge fashion empire established by Christian Dior still stands at the forefront of the world's fashion field, leading fashion.

The design spirit they uphold is Dior's exquisite tailoring. Not only is it purely hand-cut, but there is even careful hand-sewing in the clothing) When each Dior designer is in charge of Dior, in addition to continuing Dior's consistent style, they also add their own ideas to it. That’s why Dior has so many changes. The design style is elegant, sexy, and expresses the freehand brushwork of dreams.