What are the design techniques for e-commerce promotional advertisements

Prominent themes

①The first theme. Promotional ads must have a theme around which the rest of the elements revolve. Promotional content is often price, discount and other promotional information. This information should be placed as the focus in the visual center, amplified and highlighted to achieve the purpose of attracting consumers.

②Convey information in different levels. The communication of information is carried out in different levels. Like the logic of language, the logic of design is also communicated in different levels. Celebrities and the products they endorse are often a means of attracting attention; highlighting activities, as the first level, strengthens hierarchical information; product information is the second level.

③ Strengthen content through form. Strengthen content through form, but form cannot be greater than content. Form greater than content will interfere with and weaken the content, so that the main message is not taken seriously. You can use color, font size, and location to highlight promotional information.

Beautiful form

① Color. Color tone produces color emotions, while color contrast increases the sense of space in the picture, saturation contrast, cold and warm contrast, and brightness contrast.

②Font. There are many and complicated fonts. There are thousands of Chinese and hundreds of thousands of English. How to choose the right font? Divide the fonts into several commonly used fonts according to different target types and styles, establish a library of commonly used fonts, and develop good habits. Make commonly used templates.

③ tag. In advertising design, we often use some labels, such as price labels and promotional content labels. The design of these labels must also conform to the characteristics of the product. Mini program 1.0 test launched

④Guidance. Clear buttons and arrows will have psychological implications for buyers that cannot be underestimated. Why do the buttons we display on web pages look the same as those on the remote control at home and look three-dimensional? It’s because these tactile cues remind us to click.

As for the design skills of e-commerce promotional advertisements, the editor of Global Ivy will temporarily share them with you here today. If you are interested in the techniques for using geometric elements in website design, page layout, and poster design, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn. How to design e-commerce posters to be attractive

How to design e-commerce posters to be attractive? Posters, also known as DMs, refer to electronic promotional materials and advertisements, including other promotional materials and advertising figures. materials and promotional materials. 1. The design goals of e-commerce posters: publicize or promote activities, attract customers, participate in activities, and achieve sales. The expression style of promotional e-commerce poster design should focus on highlighting. For example, e-commerce promotion mainly uses a simple and concise design style, mainly black, white, gray and general saturation. 2. Key points in the design of e-commerce posters: The design of posters mainly highlights the effects of the product, and at the same time, it is necessary to highlight the copywriting or product features, click-through rate and other information. This will attract the audience's attention. 3. Design points for e-commerce posters: Use exaggerated design techniques, enlarge the product elements used, and use a minimalist style. Copywriting sharing: The minute-by-minute teachings mentioned here are based on classic copywriting. The content to be shared is a sales-related paragraph. E-commerce poster design tutorial

E-commerce poster design tutorial

1. Preface:

Festival promotional poster design needs to be positioned according to festival colors

2. Design inspiration:

When you have nothing to do, look more at the works of other masters, go to Taobao to see the designs of big stores, and collect some pictures to inspire your creation

3 .Collect materials:

Find pictures that fit your feelings and filter them

What is suitable for your feelings?

The color of the picture, the composition, the materials and materials displayed Wait, hints of inspiration.

4. Production:

①ps creates a new document 1920x600px72dpi.

②Build the scene and combine the sky and clouds.

5. The scene is roughly set up, but the color feels a bit dark. There are many ways to adjust the color. Here I use the quick one, create a new layer, fill it with 282 background, and overlay it

Partially If the color of the building is not enough, use the lasso tool to select it and ctrlM to adjust the curve.

6. Make good use of the pictures above as sources of inspiration. They are also one of the materials. Of course, this has to do with pixel issues. This is suitable for making e-commerce posters. You should pay attention to collecting some good-looking materials. , you can take it out if needed when drawing.

Buckle down the balloons, lucky bags, and butterfly-shaped paper cuts. Please pay attention to the threads like balloons. You don’t need to cut them out. You can use them later. Drawn with a pen

Adjust the display position on the screen. If there are insufficient parts, you need to capture part of the picture to fill it in. Add motion blur and Gaussian blur.

7. Choose good-looking and commonly used fonts for text layout, pay attention to the gaps between words, the spacing between lines, color matching, etc. This will not be explained in detail here.