Design, printing and production of clothing tags

We are no strangers to the topic of clothing tags. From a texture point of view, most of the hanging tags are made of paper, but also plastic, metal... In addition, new hangtags made of holographic anti-counterfeiting materials have appeared in recent years. Judging from its shape, it is even more diverse: there are long strips, folded shapes, circles, triangles, pockets and other special shapes. It is really colorful and dazzling.

The design and printing of clothing tags are often very exquisite, and their connotations are also very extensive. Although each clothing company's hangtag has its own characteristics, most of them have the factory name, address, phone number, zip code, logo, etc. printed on the tag. Some companies also need to print the nature of the company (such as Sino-foreign joint venture, sole proprietorship, etc.); other clothing manufacturers simply regard the small hangtag as a miniature "advertisement", showing famous models and beautiful women wearing their own products. Photos are printed on it, giving people a more intuitive feeling, making consumers have a deeper impression of their products, and playing a very good role in publicity and promotion; some manufacturers, in order to thank consumers for purchasing their products, It is often necessary to print words of thanks and wishes on the hangtag to give people a sense of intimacy; some hangtags are more like a "product instruction manual" because it not only prints what kind of fabric the product is made of, its performance, but also The water temperature, washing method, type of cleaning agent used and how to maintain the clothes are even printed on the tag. It can be seen that manufacturers are very responsible to consumers. In addition, with the increasing prosperity of the clothing market, competition has also increased. It is bound to become more intense. In order to protect their products from counterfeit and shoddy products, some famous brand manufacturers have spared no effort to use various holographic anti-counterfeiting tags and barcodes. This not only protects the interests of the company itself, but also protects the majority of consumers. Rights and interests. * Although clothing tags are small, they are a link between fashion itself and consumers. It is an inevitable product of modern fashion culture and plays a positive role in improving and protecting the reputation of clothing companies and promoting products. Therefore, if It is most appropriate to compare hangtags to fashion brands. However, it is regrettable that there are still quite a few clothing companies that still do not know enough about this, and even some of them are very famous in China. The brand has not yet registered a trademark, which gives speculators an opportunity to take advantage of it. Once such products are counterfeited, they will not be protected by law.

The design, printing, and production of clothing tags must be protected. It is very particular, especially in graphic design. It should be treated as a small graphic advertisement and the following elements should be carefully considered: necessary ingredient description and washing instructions, especially washing instructions, do not be too simple; for functional clothing For example, down jackets, body shaping underwear, thermal clothing, etc. must have detailed instructions for use. Do not simply use a few standard washing icons. Detailed instructions can reflect the company's responsible and considerate attitude towards customers; for complex instructions, It can be made in the form of illustrations or even cartoons, which is vivid and innovative; pictures can be used appropriately, such as photos of famous models and beautiful women wearing products, to give people an intuitive feeling and make consumers have a deeper impression of the brand products. , plays a very good role in publicity and promotion; barcode (Barcode) has become a symbol of modern logistics. Supermarkets and large shopping malls require products to be marked with barcodes, so don’t forget to put barcodes on them. The use of barcodes and product classification must be scientific and reasonable. Do not code casually; relevant certification marks, such as IS09001/9002 reflecting product quality assurance, environmental protection IS014000, cotton mark, pure wool mark, European green label Oeko-TexStandardl00, European ecological label E-co-1abel, etc., must be actively hung, It is beneficial to reflect the quality characteristics of the product, reflect the corporate image, and win the trust and recognition of customers; it cooperates with holographic anti-counterfeiting and barcode anti-counterfeiting.

As the clothing market becomes increasingly prosperous, competition is bound to become more intense. For brands and famous-brand manufacturers, in order to protect their products from counterfeit and shoddy products, they can use various anti-counterfeiting technologies. This not only protects the company's own interests, but also protects the Protect the rights and interests of consumers; print words of thanks and wishes to give people a sense of intimacy. It is best to add simple and elegant poetry to impress consumers; according to the season, consumer objects, and product characteristics, design the tags into calendars, bookmarks, greeting cards and other collectibles that consumers love, cherish and appreciate, and become a lasting advertise.