There is no difference in the exercise of rights when a trademark is transferred to an individual or company name. When a trademark is transferred to a personal name, it is bound to a personal identity card, and when it is transferred to a company name, it is bound to a company. However, after the trademark is transferred to an individual's name, the trademark will not cause problems due to ID card upgrade or account change; After the trademark is transferred to the company name, if the company address, legal person and company name change, the trademark should be changed immediately, especially before the company is cancelled, otherwise the trademark will be cancelled. However, if the scale of the company continues to develop, it will be of great help for enterprises to apply for bank loans and famous trademarks or well-known trademarks.