The National trademark was first used in 1927, when Konosuke Matsushita successfully developed a square lamp for bicycles. This product began to use the National trademark

With the popularization of technology, products The difference is getting smaller and smaller, while the role of brand is becoming increasingly prominent. Panasonic has a good brand reputation in the United States and has achieved a smooth transition in Europe as early as the 1980s. At present, Panasonic has a market share of 90% outside Japan. Only individual countries in China, Southeast Asia and the Middle East still use the National trademark on white goods. In addition, a single brand is better than two brands. In order to avoid dispersion of investment and focus on publicity, the company basically decided to abandon the National trademark in overseas markets. ”

In Japan, the two trademarks National and Panasonic will continue to be used at the same time, because Panasonic products marked with these two trademarks each account for half of the Japanese market, so Panasonic will continue to use the National trademark in Japan .