when buying and choosing a trademark, many customers often don't know how to evaluate the quality of a trademark, because there is no clear distinction between good and bad trademarks. You can say that a trademark you think is good, but it is not an ideal trademark for others. Then this year, Bajie reasoned from the normal thinking of common sense people and talked about how to evaluate a high-quality trademark. First, significant markedness. 1. The trademark should be simple and marked, and it should be significantly different from the registered trademarks of others, so that people can understand it at a glance and never forget it. 2. Do not deliberately imitate or insinuate the names or graphics of others, especially well-known trademarks, and try to avoid? Botanical garden? 、? Zoo? Or? Buildings? 3. Those flowers, birds, fish, insects, pavilions, famous mountains and rivers that people have long used, and which ones have strong narrative and practical significance? Weak trademark? ; Second, extensive adaptability. 1. The name or graphic of a trademark should be adapted to the trademark laws of various countries, consumers' psychology, languages, customs and religious beliefs of all ethnic groups; 2. It should also be used in various occasions (such as packaging and decoration, various advertising media, enlargement, reduction, hollowness and stereoscopic). If a trademark is passable in normal use, but it needs to be reduced for some reason, 3. Due to the imbalance of the size ratio in the trademark pattern, the original fine print is reduced to an unrecognizable fuzzy thin line, and this trademark cannot be called a good trademark; Third, clever symbolism. 1. Trademarks cannot directly represent the quality, main raw materials, functions, uses and other characteristics of commodities, nor can they be exaggerated or deceptive. 2. But trademarks cannot be divorced from the fundamental attributes of commodities. Therefore, a good trademark name should be rich in profound connotation and implication, with clever symbolism, such as? Pull back? Brand sneakers? Bailing? Brand electronic organ? Mitsubishi? Brand cars, etc.; Fourth, high artistry. 1. The shape of a trademark should be beautiful, novel and touching, with a unique artistic style, so as to give consumers a kind of enjoyment of artistic beauty, and 2. Only in this way can the goods marked with the trademark have a good buyer. Like what? Lang? The wine brand is strong and remarkable. CocaCola? The trademark is fluent and eye-catching. Bailing? Musical instrument trademarks such as real larks are ready to come out; Fifth, the convenience of publicity. 1. In addition to the above requirements, a good trademark should also be easy to call, easy to write, and easy to combine clever language as an advertiser's sentence for advertising. Golden eagle? Bathtub? Bathtub elite? , etc. Therefore, the Chinese characters of Crazy Grass are not easy to write and remember, and the separate graphics are not convenient for calling and advertising, so they are not suitable for being used as trademarks alone. It is not difficult to achieve the above points. As long as you understand the above five points carefully, I believe you will not be so blind when choosing trademarks. Then, through the above steps, do you have the ability to evaluate high-quality trademarks? Which one gives you a set of 25 kinds of clothing trademarks to choose and evaluate? Try it quickly.