Peugeot Citroen's high-end brand
More meaning
1955, DS made its debut at the Paris Motor Show, which caused a sensation with its innovation in design and technology, and triggered the revolution of the automobile industry, occupying a very important position in the history of automobile development. DS is very popular with French politicians and is known as the "presidential car". From Charles de Gaulle to Hollande, DS is the best choice for French presidents. 20 1 1, Changan Peugeot Citroen Automobile Co., Ltd. was established. In 20 12, DS brand products officially landed in China. As a new generation luxury car brand under Peugeot Citroen Automobile Group, it is committed to providing consumers with innovative, personalized and inspiring driving experience.
Brand: DS
Manufacturer: PSA/CAPSA
Group: Peugeot Citroen Group/Changan Peugeot Citroen
Headquarters: China/Shenzhen.
Main models: DS 5LS, brand-new DS5, DS3, DS4 and DS5.
Brand history
1955 DS made its debut at the Paris Motor Show. The unique appearance and advanced technology conquered the whole automobile industry and the public almost overnight. After the opening of the auto show,/kloc-received 743 orders within 0/5 minutes. On the first day of the auto show, the order volume of DS reached 654.38+0.2 million. At that time, most journalists were completely focused on DS. They are not interested in other events, except how DS combines technology and design dramatically, thus creating new possibilities for truly unifying automobile power and handling.
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1955 Paris Motor Show-debut
After World War II, France is striving to establish its own unique label in the post-colonial world, and DS has almost become the most powerful symbol of French creativity. She is so unique that it can be considered as a mechanical work of art divorced from reality. She completely ignored all the car design ideas of that era.
In addition, it is worth mentioning that DS was born and grew up under the special background of the Cold War. 1957 the former Soviet union launched the first artificial earth satellite into space, which opened the curtain of the space age. When human's fascination with space was first released, DS's strong futuristic color also became the object sought after by fanatics. Roland barthes, a structuralist philosopher, described DS as "falling from the sky" in an article.
Outside France, DS's radical and international design style is also refreshing. An American advertiser summed up DS in this way, "Only special people can drive special cars".
1957, DS introduced a lower-priced version-ID. Because although DS is so excellent, its high price weakens the consumption tendency of the general public, especially when most countries on earth are trying to recover from the shadow of World War II. ID has the same shape as DS, but more traditional mechanical parts are used to reduce the cost: the steering assist setting is cancelled, and the traditional power transmission mode and clutch are used (the advanced DS adopts the combination of manual and automatic setting). ID Break, a cheap product of DS station wagon version, also went on the market the following year, namely 1958.
1958 DS launched the station wagon version. Interestingly, the name of this DS station wagon is completely different in different markets. It is called Break in France, Safari in Britain and Wagon in the United States. In Australia, people use Safari or station wagon as product names. DS Break uses a steel roof (DS roof material is fiberglass) to support the standard roof rack.
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Gaullist
In France, DS has been the official car of the President and other senior officials for a long time. General de Gaulle is a big fan of this car. He has a soft spot for DS, and even customized a special DS as his car to and from the Elysee Palace (the French presidential residence). 1962, DS saved the life of President Charles de Gaulle in an attempted assassination in Petit Clamart. After the attack, although the car body was full of bullets and two tires had burst, DS continued to move forward with its unique suspension system, and finally President Charles de Gaulle was safely delivered to his destination.
In 20 10, the DS brand returned to people's sight after half a century, and successively launched the Paris fashion car DS3, the luxury five-door coupe DS4 and the new generation luxury crossover DS5. DS models will not only be fashionable, luxurious and exquisite, but also perfectly integrate these elements.