Well-known trademarks are not protected in all categories.

I. Understanding of extended category protection of well-known trademarks

Well-known trademarks can be protected across categories, but not all well-known trademarks can be protected to all categories of trademarks or services. According to the provisions of the State Administration for Industry and Commerce and the judicial interpretation of the Supreme Court, the scope of cross-category protection of well-known registered trademarks on different or similar goods is not uniform and fixed according to the different well-known trademarks.

Second, the extended protection of well-known trademarks reflects

The extended protection of well-known trademarks is reflected in two aspects. First, at the stage of registration application, if the trademark applied for registration is copied, imitated or translated by others, it will not be registered; The second is the trademark use stage. If the trademark used by others is to copy, imitate or translate other people's well-known trademarks, the owner of the well-known trademarks can request that such use be prohibited. China trademark law not only protects well-known trademarks registered in China, but also protects well-known trademarks not registered in China.