First of all, we all know that Lao Ganma is very iconic. The avatar used above is Ms. Tao Huabi’s own avatar, so when everyone mentions Lao Ganma, they will think of the red one. Small bottle. This Lao Gan Ma has been packaged in glass bottles since its launch and has never changed. Therefore, the impression of Lao Gan Ma has already been deeply imprinted in people's hearts. If it changes, people may have a negative impression of Lao Gan Ma. Godmother has changed the level of familiarity, which may also reduce sales to a certain extent, so such packaging is also advertising for Laoganma to a certain extent.
But since Tao Huabi’s son took over, Lao Gan Ma’s taste has declined due to changes in the raw material origin of peppers and some management deficiencies. Now people are I began to complain that Lao Gan Ma is not as fragrant as before, so now Lao Gan Ma is no longer as popular as it used to be, and many chili sauce brands have emerged to become Lao Gan Ma's strong competitors.
I don’t know if you have noticed that even though the taste of Lao Gan Ma has declined, the packaging of Lao Gan Ma has never changed. There are indeed some chili sauce options in daily life. Plastic bottles are used for packaging, and we all know that the cost of plastic bottles is much lower than that of glass bottles, so why would Lao Gan Ma rather save costs on raw materials and change the taste than change the packaging cost? Well, let’s share it with you today.
We all know that the oil content in Laoganma is very high. If you choose to use a plastic bottle, there will be a phenomenon of flower screen, and if it is left for a period of time, it will produce an odor, but Glass bottles are different. Glass bottles do not produce any odor, and glass bottles are better sealed than plastic bottles. So after we bought it home, even if it was left for a while, the taste of Laoganma was still very good.
Although glass bottles are more difficult to transport than plastic bottles during transportation, which will increase the transportation cost, Lao Ganma still uses this high-cost glass bottle to contain it. Of course It is also for the sake of consumers, and to a certain extent, it retains the original intention. But even so, people today still don't buy it anymore.