Registered trademark (registered mark) 1. A trademark that has been uniformly registered by the competent trademark authority. Because trademarks are intangible, registration is conducive to the publicity and public trust of power ownership, which is convenient for others to search and query. In countries where the principle of registration is applied to confirm rights, simple use does not create rights. In the United States and other countries that use the principle of use to confirm rights, registration does not create rights, but it can bring convenience in proof. 2. In China, a trademark approved and registered by the Trademark Office of the State Administration for Industry and Commerce is a "registered trademark", and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. What is the sign of a registered trademark? 0? According to the Trademark Law, the exclusive right to use a registered trademark is limited to the registered trademark and the goods approved for use. After the characters are registered as trademarks, if the registered characters are simplified characters, traditional characters will be used; Or registered traditional Chinese characters, but actually using simplified characters, it shall be regarded as changing the words, graphics or their combinations of registered trademarks by itself, and the Trademark Office will order it to correct or revoke its registered trademarks within a time limit. & lt supplement > traditional Chinese characters can be used in trademark writing, and both simplified and traditional Chinese characters must be written correctly and standardly, and typos, dating variants and nonstandard simplified characters are not allowed. Traditional Chinese characters can be used when applying for trademark registration. The function of registered trademark (1) has the function of distinguishing the source of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to identify brands for shopping or consumption. In modern society, there are hundreds of manufacturers of the same goods, and services with the same performance abound. What goods or services do consumers choose? Trademarks can help consumers achieve the purpose of identification. As a trademark is the "face" of goods or services and represents the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services. (two) to promote producers or operators to improve the quality of products or services. The quality of goods or services is the foundation of brand reputation. While guiding consumers to recognize brand consumption, they also urge and urge producers or operators to strive to improve the quality of products or services in order to safeguard their trademark reputation. Registered trademarks interact with designated goods or services, and the reputation of trademarks can reflect the quality, and the stability of quality can also improve the reputation of trademarks. Consumers will have a sense of consumer trust in their minds after spending a certain brand of goods or services repeatedly for a long time. If there is no trademark, consumers will have countless hearts when they consume, and even if they are cheated, there is nowhere to find them. Goods or services using registered trademarks increase consumers' sense of security for consumer goods. Even if their consumption is damaged, they can quickly find the source, file a claim and recover the loss. Although a trademark is not a sign of the quality of goods or services, consumers can continue to recognize the brand consumption through the consumption practice of goods or services with the same trademark. Therefore, registered trademarks have played a role in ensuring quality stability and promoting quality improvement to a certain extent. (3) Conducive to market competition and advertising. Trademark is a sharp weapon in business war and a pioneer in opening up the market. The economic development of a country or region can be seen by the number of registered trademarks and the number of well-known trademarks. Because trademarks represent reputation and quality, reputation and quality are related to market share; The greater the market competitiveness, the higher its economic benefits. Therefore, trademarks are a sharp weapon in business wars. If a commodity wants to open the market and be recognized by consumers, it should not only ensure the reliability of quality, but also advertise through the focus of trademarks to stimulate consumers' desire to buy and let consumers know about the commodity in the fastest way. From this perspective, trademarks are pioneers in opening up markets. (4) Trademarks are intangible property and the carrier of reputation. On the basis of reliable product quality, its brand name will be widely spread and appreciated, and the economic benefits of enterprises will be better and better. Even the name of the administrative division of its place of origin is unknown, but its trademark name is widely known. In this sense, registered trademarks are priceless and intangible wealth. & lt supplement > XXX ××TM is indicated in the trademark descriptions of some products, so is this XXX a registered trademark? Because trademarks registered in China generally have the logo of circle R instead of TM, what is the difference and connection between TM and circle R? TM is the abbreviation of trademark. American trademarks are usually marked with TM, which does not necessarily refer to registered trademarks. The circle R is the abbreviation of register, which means registered trademark when used for trademark. China's "Regulations on the Implementation of the Trademark Law" stipulates that the use of registered trademarks can indicate "registered trademarks" or registered marks on commodities, commodity packages, manuals or other accessories. The registration mark includes the circle R, and the use of the registration mark should be marked in the upper right corner or the lower right corner of the trademark. So TM and R are trademarks of different countries and have no special relationship. Some domestic companies do not understand the legal provisions, blindly imitate American companies, and use TM marks on trademarks. In China, TM means that the trademark has been applied to the State Trademark Office, and the State Trademark Office has also issued the Notice of Acceptance, which has entered an objection period to prevent others from applying repeatedly, which also means that the existing trademark holders have the priority to use it. In addition, according to the relevant personnel of People's Republic of China (PRC) and China National Intellectual Property Administration, TM is the copyright mark used by the trademark during the registration review period, while circle R is after the review period and approval.