Xinyi Sanhuang chickens are mostly free-range, and the feed is mainly local rice bran, corn, cassava and sweet potato. Chickens can feed freely in fields and hills. In the 1990s, the government of xinyi city called on people to raise chickens in mountainous areas and gave them scientific and technological guidance. A large number of farmers choose suitable hillsides to build henhouses and raise chickens on hillsides. After feeding them regularly every day, let them freely feed on various insects in the Woods and grass on the hillside. In order to promote the rapid development of chicken industry in the city, more than 300 professional chicken villages have emerged in the city, with 3 1 10,000 professional chicken households. The number of chickens raised in mountainous areas is more than 1 100 million, with an annual output value of nearly 2 billion yuan. Known as the "Pheasant Kingdom".
Xinyi has applied for the registration of two trademarks: "Xinyi Shanji Yellow Chicken" and "Xinyi Hu Aixiang Chicken". Quality and technical supervision and animal husbandry departments jointly carry out the construction of pheasant standardized production demonstration base, and vigorously promote the application technology of pheasant standardized feeding. Strict regulations have been made on the selection of pheasant breeds, site selection of chicken farms, enclosure construction, brooding, feeding management, feed quality, drinking water standards, use of veterinary drugs, veterinary epidemic prevention, product quarantine and slaughter marks. The pheasants produced fully meet the requirements of the national standards for pollution-free agricultural (livestock) products, and all pheasants that pass the inspection and quarantine are marked with special marks to ensure the food safety of the people.
Xinyi Mountain Sanhuang Chicken has become a famous brand in China, selling well at home and abroad, being called "high-grade broiler" by diners and becoming the "signature dish" of some star-rated hotels. Every year, more than 30 million live chickens are sold to the Pearl River Delta, accounting for about 57% of the annual slaughter of pheasants, and there is a bright prospect of increasing year by year.