With the development of the times, luxury goods have entered the lives of ordinary people. Although we cannot buy them as much as we want, it is common to own 1 or 2 luxury goods. However, when we buy, do we know the meaning of their labels?

1. Armani

The Armani logo is designed as a hollow horizontal stripe design, which demonstrates the artistic thought of the Armani brand, which is unconventional and distinctive. The G and A in the middle of the LOGO represent Giorgio in English and Armani in English respectively, which is simple and clear. The LOGO uses an eagle looking to the right, full of the arrogance of a king, extraordinary magnanimity, classic and timeless. The LOGO uses black and white tones, mysterious and eye-catching, calm and restrained, natural and classic.

2. Versace

Versace's logo design uses symbolic techniques, using the shape of the mythical snake demon Medusa as a spiritual symbol. Medusa represents fatal attraction. It symbolizes Versace's transcendent operatic magnificence and strong avant-garde artistic characteristics that are sought after by the world. The gorgeous design is a love of life, looking forward to the infinite beauty and joy of the future, revealing the most sexy part of human nature.

3. Hermès

The Hermès logo design is inspired by a work painted by Alfred Dole collected by Emile Hermès, the third generation descendant of Hermès. Wagon and Stableboy.” The painting shows a two-seater four-wheeled carriage, driven by the owner himself, with a stable boy accompanying him, but the owner's seat is vacant.

The meaning of the Hermès logo is: Although Hermès provides first-class products, how to show the characteristics of the products requires consumers' own understanding and control. It is luxurious, conservative and noble, and the entire brand is filled with a rich heritage centered on horse culture from the whole to the details. Immaculate quality is Hermès’ consistent pursuit.

4. Prada

As a supplier to the Italian royal family, PRADA founded the brand in 1913. Since 1913, it has been producing products printed with the Savoy coat of arms and the royal family. The graphic of the seal is used as a logo, and MILANO marks its "birthplace of the brand".

Prada’s designs are in harmony with modern people’s lifestyles. Not only the fabrics, colors and styles, but also the life philosophy behind the designs are in line with modern people’s dual mentality of pursuing practicality and fashionable beauty. Prada’s role in Achieving a perfect balance between function and aesthetics is not only a display of fashion trends, but also the ultimate in modern aesthetics.

5. Estee Lauder

Estee Lauder's logo is noble and elegant, using classic black and white. It not only has a modern innovative spirit, but also maintains Estee Lauder's consistent exquisiteness and elegance; it seems that the logos of major brands are all It is designed based on the brand’s English name. Estee Lauder is not surprised. It conveys the brand information very well. The thickness of the lines of the logo changes as smoothly as silk. Estee Lauder strives to give each of its brands a unique temperament and strives to make each of its brands unique. Women with her are young and confident, and have become representatives of fashion and beauty.

6. Dior

Dior" is the combination of "God" and "gold" in French. Gold later became the most common representative color of the Dior brand.

The color scheme of the luxury Dior logo does not use too many modifications, and is purely black. The entire Dior logo is very smooth and simple, and the D letter is perfectly coordinated with every detail in the design. . Use the D letter just right. All luxury goods are very demanding in their pursuit of details. The combination of the D letter and O in the Dior logo design is a very interesting example. The echo of a semicircle and an ellipse forms a perfect arc. Line.

7. Lanc?me

The name LANCOME comes from LANCOSME, a castle in central France. For the convenience of pronunciation, the castle is replaced by a typical French macron. The letter "S" in the name. And because there are many roses planted around the "Lancome Castle", which is full of romantic mood, the rose has become the symbol of the Lanc?me brand. Armand, the founder of the brand, believes that every woman is like a rose, each with its own uniqueness. Characteristics and attitude.

8. Shiseido

"Shiseido" is actually taken from Chinese. In ancient China, it meant "praising the virtues of the earth. She has nurtured new life and created new ones." Value.”

Sorge Lutens has been Shiseido’s image designer since 1980. The female images he created are both real and fake, both nihilistic and real, combining the beauty of the East and the West. This is exactly the female image Shiseido has always created, and it also represents the connotation of their corporate culture, which is based on Western beauty. High-tech packaging embodies the implicit culture of the East, combining Chinese and Western elements to bring high-quality and enjoyable product use.