Haier is a Chinese brand.

The evolution of Haier’s trademark is a testimony of Haier’s move from China to the world. The story of Haier is a history of Chinese corporate trademark entrepreneurship.

In 1985, when Haier was just starting its business, its refrigerator production technology and equipment were imported from the German Liebherr Company to produce the first generation of "four-star" refrigerators in Asia. At that time, the two parties signed a The contract stipulates that in order to reflect the cooperation between the two parties, Haier can add the factory address in Qingdao on the German trademark.

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As Haier has grown and grown over the years, it has always kept in mind its feedback to society. It has also always regarded paying attention to social progress and helping disadvantaged groups as a necessary responsibility. and obligations, and has set an example for domestic enterprises with a high sense of corporate responsibility. Haier has made active investments in poverty alleviation, disaster relief, helping the disabled, education, sports and other aspects.

Haier helped build the first Hope Primary School in 1995, thus kicking off Haier’s aid and construction of Hope Primary Schools in poverty-stricken areas across the country. According to statistics, Haier has donated a total of 50.83 million yuan in donations and materials for the Hope Project, and the total number of aided Hope Schools will reach 165 (164 Hope Primary Schools and 1 Hope Middle School).

Baidu Encyclopedia-Haier

People's Daily Online-Haier Group Social Responsibility Introduction