“On November 1st, the first batch of 13 trademark registration application acceptance windows established by the State Administration for Industry and Commerce were fully launched.”

They were opened in Harbin, Nanjing, Suzhou, The Industrial and Commercial Bureaus of Ningbo City, Jinan City, Qingdao City, Jining City, Luoyang City, Changsha City, Huaihua City and the Industrial and Commercial Bureau of Chengdu City, Sichuan Province have set up trademark registration application acceptance windows.

However, the acceptance window currently only performs the task of "submitting an application", and whether it is early inquiry or later maintenance, it is not within their scope of responsibilities!

The largest number of applicants can handle it independently. The advantage is - save money. Because you only need to pay the official fee of 600 yuan for a new application at the trademark registration acceptance window, there is no agency fee.

However, there are many disadvantages for applicants to handle it independently. For example:

1. Incomplete document preparation

Since there are strict requirements for proof of identity and standard sample materials to be submitted for trademark applications, applicants may not know what materials to submit when applying independently. And the situation of issuing a notice of supplementary materials. This not only requires a lot of energy to be processed twice, but also delays the precious time of trademark application.

2. Trademark searches cannot be conducted before application

Because the acceptance office only provides application acceptance services, it currently will not help applicants conduct trademark searches.

Although there will be classification tables and computers in the lobby of the acceptance office for applicants to conduct trademark inquiries before application. But in fact, many applicants do not understand the product/service option classification table, and do not use the China Trademark Network to conduct trademark searches. In this way, it may happen that you have hurriedly submitted your own trademark application without checking whether there is an application for registration of the same or similar trademark, but in the end it fails to be registered.

3. Unable to receive official documents in time

Since the Trademark Acceptance Office does not provide follow-up maintenance services for trademarks, after the application is submitted, all follow-up documents will be issued directly to the applicant. If the address is incorrectly filled in during the application, or the address changes during the long period of time required for trademark registration, it is very likely that the relevant documents issued by the Trademark Office will not be received. This may range from not being able to receive the acceptance notice or registration certificate, to the worst case, once a correction or rejection occurs, the trademark cannot be granted rights at all due to the inability to handle it in a timely manner.

4. Lack of planning in trademark application

Trademarks are registered according to the categories of goods/services. However, according to the common understanding of ordinary people, goods that must be classified into the same category will not be recognized internationally. However, they are not classified under the same category in the trademark classification table!

Applicants who lack trademark knowledge are prone to incomplete registration and failure to register the categories that should be registered, resulting in insufficient protection.

If you choose an agency to apply, although you need to pay a certain agency fee, and the agency fee prices vary from company to company, the following benefits are also multiplied:

1. Convenient and fast

Entrust an agency to handle the process. After signing the agreement, all subsequent materials for the trademark will be submitted by the agency. The applicant only needs to wait patiently for the progress of the trademark, which saves the applicant money. A lot of time and energy was spent.

2. Professional trademark planning

A professional agency will formulate a reasonable intellectual property plan based on the needs of the customer, which also reflects the difference from independent management. Because individuals lack trademark registration experience, agencies can provide customers with reasonable suggestions for trademark protection based on their own industry experience.

3. Later professional maintenance

Entrust an agency to apply, and all subsequent materials will be sent to the agency, and then the agency staff will arrange for mailing, so that there will be no problems due to The applicant's address changes and the relevant documents cannot be received, causing problems with the trademark application.

4. The success rate is more guaranteed

Trademark search is the most important step in trademark application, and the agency’s expertise will be directly reflected here! Professional trademark consultants should After professional training and assessment, ensure a firm grasp of professional knowledge.

In the early stage of consultation, the trademark consultant will conduct a trademark inquiry, inform the customer of the success rate, and then give reasonable suggestions. At the same time, the integrity of business personnel is also crucial to trademark applications. If you are told that you can apply for a trademark that cannot be applied for, it will directly affect the success rate of the trademark.

In general, although you can save a little money by applying for a trademark independently, it is prone to problems such as not being able to search, not being able to judge bids, incomplete information, difficulty in accepting official documents, etc. In the end, you will lose a lot of money. . Although entrusting an agency to handle the matter will charge a certain agency fee, the agency will continue to provide services throughout the entire application and validity period of the trademark, so applicants do not have to worry about problems with the trademark that they do not know about!

Moreover, the agency can effectively improve the success rate through professional search and analysis, making your trademark application more secure! This is why most people choose trademark agencies!