The Mengniu trademark is the ideographic shape of the company name "Mengniu". A thick and elegant horizontal stroke symbolizes the vast and fertile land of Inner Mongolia. The unique regional advantages indicate that the development conditions of the enterprise are at the right time and in the right place. The corners are as strong as peaks, indicating the cow's tenacity and hard work, and symbolizing the positive, steady and enterprising corporate philosophy. The entire logo is composed of white and green, keeping away from the theme of pollution and highlighting the pursuit of nature. The moon is crescent, my partner in my heart, Mengniu, your partner in life. The milk is made from original grassland cows. Because the product name itself is called Mengniu, and the trademark actually looks like a cow's head, it matches the name. Moreover, the product itself is a milk product, which is very consistent.