1. Register trademarks in a timely manner

Register all trademarks formed and used by the company in a timely manner in accordance with the national trademark law, so that they become registered trademarks protected by national laws to protect the exclusive use of the trademarks right. While protecting domestically, attention should be paid to international trademark registration protection to prevent infringement disputes caused by trademark preemption.

2. Conduct defensive registration as needed

In order to prevent others from using the same or similar trademark on different categories of goods, the trademark can be transferred to similar or non-similar goods categories. Register their trademarks separately for defense to effectively prevent the trademark rights of the trademark from being infringed.

3. Pay close attention to the dynamics of national registered trademarks and conduct trademark monitoring

The company's trademark management team pays close attention to each issue of the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce, and understands the national trademark supervisor The agency publishes professional announcements to the public on trademark registration, changes, transfers, licenses, cancellations, etc. Its special role is to allow all sectors of society to supervise trademark work, maintain the seriousness of national laws, and protect the exclusive right to trademarks. After an enterprise has a registered trademark, it should pay close attention to each issue of the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce. If it is found that a trademark that is identical or similar to its own registered trademark has been preliminarily approved and announced by the Trademark Office, it can promptly report it to the State Administration for Industry and Commerce. File an objection to prevent your trademark rights from being infringed.

4. If counterfeiting or infringement is discovered, it should be handled promptly

If you find that your trademark has been infringed, you can complain to the industrial and commercial administration department at or above the county level and request for handling. A lawsuit can be filed directly with the People's Court. In order to quickly and effectively stop and investigate trademark infringements, the company management department should submit a "Complaint" or "Indictment" to the accepting authority, and provide a copy of the "Trademark Registration Certificate" of the infringed person. documents, drawings, packaging, invoices, physical objects and other evidence of infringement of the infringing trademark. The "complaint" or "indictment" must state the full name, address, registered trademark name and pattern of the infringed person, trademark registration certificate, trademark sales situation, place of occurrence of infringement, facts of infringement, request for processing, etc., and cooperate with Law enforcement departments quickly and effectively stop and investigate trademark infringements. 5. Pay attention to accumulating basic information about corporate trademarks and assess the value of trademarks. The value and popularity of trademarks are closely related to the geographical scope of corporate product sales. In addition, advertising is also an important part of increasing trademark visibility. The information and data on the company's product sales, advertising contract costs, etc. are all important basic information to verify the popularity of a brand. They are of great significance in declaring famous trademarks and well-known trademarks as well as possible trademark infringement lawsuits.