Wenzhou Guixiangcun Food Co., Ltd. was established on April 5, 2002. The company’s predecessor was the Guixiangcun Cake Shop in Lianchi, Lucheng District, Wenzhou City, which was established in 1989. Founded by young entrepreneurs Ma Jianwei and Chen Jianyu, with the registered trademark "Guixinyuan", it is a private food enterprise that serves customers in the form of self-produced and self-sold chain stores. Through the unremitting efforts of the employees over the years, the company has become the number one brand in the baking industry in southern Zhejiang in 2007 and one of the largest baking companies in Zhejiang Province. The company has a modern production factory covering an area of ??4,560 square meters. By 2007, it had 67 directly operated franchise chain stores.