The case, named "Xiaomi Technology Company v. Shenzhen Xiaomi Company and other unfair competition disputes over trademark infringement", was tried and decided by Shenzhen Intermediate People's Court of Guangdong Province.
After the establishment of 20 10 Xiaomi Technology Company, 20 12 Shenzhen Xiaomi Company was established. It opened a shop on the Tmall platform, openly engaged in investment cooperation, and marked the products produced by others as manufacturers for external sales.
For example, Xiaomi Company in Shenzhen sells 182 products such as chargers, mobile power supplies, fans and massagers. The sales pages are all marked with "Xiaomi Digital Franchise Store", and the sales titles of 1 14 products are marked with "Xiaomi Digital Franchise Store", "Xiaomi Franchise Store" and "Xiaomi".
Xiaomi Technology Company claimed that the above-mentioned acts of Shenzhen Xiaomi Company constituted trademark infringement and unfair competition, and demanded Shenzhen Xiaomi Company to compensate its economic losses and reasonable rights protection expenses of 30 million yuan.
The Shenzhen Intermediate People's Court held that Shenzhen Xiaomi Company knew that the trademark involved was still intentionally infringed, and the infringement was long, wide-ranging, large-scale, and the circumstances were serious, and three times punitive damages were applicable. Therefore, Shenzhen Xiaomi Company was sentenced to compensate Xiaomi Technology Company for 30 million yuan.
Xiaomi's rights protection case also sounded the alarm for the majority of business owners. Trademark protection is not just something that big companies need to consider. In order to make the enterprise develop better and go further, any company should have such a sense of protection from the beginning of its establishment. Xiaomi, you obviously did a good job on this.
In addition to protecting the name of the founder Lei Jun in all categories, in order to prevent the trademark Xiaomi from being branded, Xiaomi has registered almost all daily expressions containing the word "rice", each of which is protected in at least four categories.
In addition, in 20 13, Lei Jun also spent a huge sum of US$ 3.6 million to win the domain name of mi.com. Although he shouted "this is too expensive, it hurts", it did not hinder his "chopping" speed.
We often say that the market has not moved, and the brand comes first. In the Internet age, cases of brand infringement and registered domain names occur frequently. Any product in any industry should be laid out in advance, and defensive registration should be focused on the main brand to build a moat of brand trademark domain names. www.bu2w.com/domain/domain.html
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