A world-famous women's clothing brand with elegant Parisian style. Founded in 1854, it is now part of the French Moet Hennessy Louis Vuitton Group, which specializes in high-end luxury goods.
Founder: LouisVuitton
Chinese name: Louis Vuitton
Brand products: men's clothing, women's clothing, leather jewelry, accessories, perfume, handbags
1821: Founder LouisVuitton was born in Franche-Comte province in eastern France.
1837: 16-year-old Louis Vuitton left his hometown and packed his bags for the nobles in Paris.
1852: Napoleon III ascended the throne, and Louis Vuitton was selected as the queen's royal bundler, and he set foot in the upper class.
1853: Winning the trust of Queen Uzini.
1854: The first leather goods store (Paris).
1885: First overseas branch (London).
1859: Founded his own factory in Asniёres...
1867: Paris International Exposition, LV products and producers became famous. This exhibition really made the brand popular stand up.
1885: The territory expanded overseas, from Paris to London.
1890: Invented the exclusive lock, which is still in use today.
1900: Louis Vuitton’s son Georges Vuitton inherited his father’s business and diversified the suitcases, including suitcases, shoe boxes and hat boxes that could hang clothes.
1901: The SteamerBag appeared, the pioneer design of modern soft bags.
1914: The world's largest leather goods store was opened on the Champs Elysées in Paris. This store later became the core of LV's global sales network.
1920: The feudal tradition disintegrated, and the world launched a tourism boom. LV’s customer base included many celebrities and nobles, such as Madame Chanel, the Queen of India, and the President of France. Each time they travel, the number of luggage can be as many as 30 to 50 pieces.
1924: Georges Vuitton designed the Keepall multi-purpose bag, becoming the originator of the long pillow-shaped modern luggage.
1931: Georges Vuitton’s son Gaston carefully designed various cabin suitcases and cutlery boxes to facilitate passengers on the plane, and designed lightweight suitcases that could be extended at will.
1932: LV bucket bag officially debuted, named Noe (a name derived from the Bible). It is said that at that time, I wanted to give five bottles of champagne to my friends and did not have a suitable bag to carry them, so I designed a leather bag that was narrow at the top and wide at the bottom, and the mouth of the bag was tied tightly with a leather rope.
1936: The suitcase designed for the famous conductor Leopold Stokoski and named after his surname is like a mini "movable office".
1954: The 100th anniversary of the establishment, the store was moved from the Champs Elysees Avenue, where tourists are densely populated, to near the Arc de Triomphe, which specializes in selling high-end products. This is the world-famous LV store.
1984: Listed simultaneously on the Paris and New York stock markets. It was first introduced to Taiwan by an agent and a store was established in the famous brand area at the intersection of Dunhua South Road and Renai Road in Taipei.
1985: Became a holding company and transferred its travel goods and leather goods business to its subsidiary company Louis Vuitton Malletter.
In addition, it has cooperated with Spanish leather goods family LOEWE to develop all its overseas businesses.
1986: The first Epi pressed leather series was launched and attracted global attention.
1987: Acquired the VeuveClicquot Group in March, which owns VeuveClicquot champagne and Givenchy perfume. In September of the same year, LV merged with Hennessy to become the world's largest boutique group LVMH (Louis Vuitton Moet Hennessy).
1989: Opened a global image store at 54 Avenue Montaigue in Paris, replacing the old store in the same district.
1990: Started to move towards a full range of brands. In addition to leather goods, it also expanded into various peripheral products such as boutiques, blankets, clothing and pens.
1996: To celebrate the 100th anniversary of the creation of the Monogram series, seven design masters were invited to design limited editions.
1998: Fashion master MarcJacobs joined and released VernisLine to great success.
1998: Joined the ranks of clothing boutiques. The World Football Cup was held in France. In order to cooperate with the important event in "hometown", LV specially produced 3,000 Monogram limited edition footballs, causing rush sales.
1999: Taiwan's global image store was opened on Zhongshan North Road, and men's and women's clothing series were introduced for the first time.
About the legend of LV:
1. The footage that was not filmed in the movie "Titanic" was from the British luxury cruise ship "Titanic" in 1911. "Sank at the bottom of the sea, a LV hard suitcase salvaged from the seabed did not see even a drop of seawater, which made LV famous.
2. More than ten years ago, it was rumored that a fire broke out in the home of a LV customer. Most of his clothes were burned, except for an LV Monogram Glace bag. The appearance was blackened and deformed, but the contents inside were intact.
Waterproof and fire-resistant for a long time
The true extent of LV’s waterproof and fire-resistant legend is difficult to trace, but it does not use leather or other ordinary leather materials, but uses a kind of oil painting, famous The canvas material of Canvas, plus a layer of waterproof PVC, really makes the leather bag last longer and not easy to wear.
In addition to being "durable", LV, which has a history of 150 years, has specialized in the royal and aristocratic market from the beginning, which is also the reason why this famous brand remains standing.
LouisVuitton, the founder of LV, was originally the royal binder of Napoleon's beloved wife. Every time Napoleon went on an expedition, the queen would use his best-designed suitcases and equipment to prepare for travel.
In 1854, Louis Vuitton established its own business in Paris, and its main customers were famous royal aristocrats, such as Madame Chanel, the Queen of India and the President of France. And what LV designs for them are mainly large suitcases, with up to fifty pieces of luggage.
This aristocratic consciousness later gradually extended to Hollywood and the entertainment industry. Audrey Hepburn, who plays a princess, ran away with an LV suitcase in the movie "Roman Holiday"; Elton John, who considers himself a music aristocrat, carries forty or fifty pieces of LV suitcases through customs every time he tours. To show personal style.
Hong Kong and Taiwan celebrities rush to buy LV's latest styles, which has become a trend-setting indicator. In 1999, when the LV flagship store opened on Zhongshan North Road in Taipei, Maggie Cheung and Tony Leung were specially invited to Taiwan to cut the ribbon. They fully understood how to use the star effect to build the brand's high-end image. But on the other hand, when Kelly Chen ignorantly carried a counterfeit LV bag in Hong Kong, it became a joke.
LV knows how to use various strategies to maintain its legendary, classic and noble sense of value. Among them, price strategy is an important key.
LV leather goods will never be reduced in price, and will never be discounted during any department store promotion period. Even if regular customers want to talk to the store clerk and negotiate the price, it is impossible. This rigid sales strategy allows loyal customers to follow LV's footsteps with peace of mind.
LV treats every customer with the utmost respect. There are still queues when shopping at LV because LV hopes that every customer can enjoy the most courteous service in the store. It does not want the store to be crowded like a wet market, so it takes measures to control the number of customers.
Every LV bag is hand-sewn, and the production speed is limited, so LV will also limit the quantity of goods that customers can buy. Each customer can only buy one bag of each type to prevent the same bag from being sold out by the same people.
Today, consumers can see counterfeit LV products everywhere. In fact, this problem has been with LV since its inception. This not only shows that LV products are popular, but also explains why the outer skin patterns of LV products have experienced such changes.
In 1888, LV replaced the original beige and brown stripes with a square pattern and added a registered trademark. However, counterfeit products were still flooding the world; therefore, in 1896, LV replaced the original beige and brown stripes with a square pattern. Letters, four-petal flower shapes, and positive and negative diamonds create new patterns. This is the origin of the famous Monogram.
The Monogram pattern was actually deeply influenced by the Oriental art popular in the 19th century and the Nabis School of Painting, which had both decorative and practical effects. The four-petal flower shape and positive and negative diamonds are the essence of the two. This classic pattern has been used for more than a hundred years and is almost the first entry-level pattern series for all LV enthusiasts.
The world is crazy about limited edition styles:
However, in the past, LV, which only focused on classics but not on trends, has finally changed its style in recent years. In 1996, in order to celebrate the 100th anniversary of the Monogram series, seven fashion designers were invited to design limited edition styles, which set off a crazy collecting craze around the world and made LV realize that there is greatness in trends.
In 1998, for the first time, LV hired American designer Marc Jacobs to join in to design the Vernis series, and even went on to develop a clothing series that had never been seen before. LV's fashion territory expanded a lot. This year's graffiti series is a new step for LV to become younger.