The shoe logo that looks like the letter e when viewed upside down is ASICS.

This is the new concept trademark after ASICS replaced it in 1993. It adds a Greek-style European color to the original basis, crowning the Latin letter "α" with the lowercase letter asics. The Latin letter α (alpha) has its origins. After processing by the designer, this α became a spiral radiator, representing the speed of movement (the "alpha" particles in matter) and dynamics. To further extend the meaning of the trademark, it uses the cosmic sense of the "vortex starry sky" to represent ASICS's potential development capabilities into the 21st century, as well as its corporate spirit of continuous breakthroughs and improvements to maintain its "A" level. .