Source: Economic Daily News Client

Upgrade the intelligent "quality manufacturing" production line to reduce costs, increase efficiency, reduce carbon emissions, and adhere to the diversified layout of walking on two legs of "paper and tissue" market, with big health as the core to create health value for consumers... Deng Yingzhong entered the paper market in 1979 with Zhongshun Jierou Paper Co., Ltd. After 43 years of intensive cultivation, it has become one of the leading domestic paper companies. At present, its product sales cover the whole country and are exported to Southeast Asia, the Middle East, Europe and the United States and other markets, promoting domestic paper brands to go global.

Zhongshun Jierou is one of the earliest paper R&D, production and sales enterprises in China. In 1979, founder Deng Yingzhong established a paper factory to produce and process packaging paper. In 1986, large rolls of toilet paper had just developed into single napkins. Deng Yingzhong keenly observed that there was a broad market space for household paper towels that were necessary for people to go out. To this end, he recognized the trend and decisively transformed from industrial packaging paper to household paper. In 1989, he registered the "Jierou" trademark and officially established Zhongshun Jierou Company. In 2010, Zhongshun Jierou was listed on the Shenzhen Stock Exchange, becoming the first domestic paper company mainly engaged in household paper to be listed on the A-share market. In 2016, the company's total market value exceeded 10 billion yuan. As of January 11, 2021, the total market value of the company was 22.603 billion yuan.

"We first started with household paper, and now we have expanded to cross-category household products such as cotton series products and sanitary napkins." Deng Yingzhong, founder of Zhongshun Jierou and chairman of the strategic committee, said that the current life Competition in the paper industry remains fierce, and industry concentration continues to increase. As consumers’ awareness of healthy living increases and their loyalty to brands continues to increase, it is imperative to improve corporate brands and product quality. To this end, Zhongshun Jierou continues to improve its competitiveness and environmental protection capabilities by optimizing its product structure, building a management team, building a marketing network, laying out production bases, improving quality management, enhancing R&D capabilities, upgrading production equipment, and enhancing environmental protection capabilities. Influence.

Currently, the total market volume and total consumption of household paper in my country are increasing year by year. The COVID-19 epidemic has accelerated the upgrading of people’s health concepts. They have gradually put health first in their consumption choices, which makes health Demand continues to refine, and big health has become an important direction for industry development. To this end, Zhongshun Jierou has comprehensively upgraded its comprehensive health strategy around the core of comprehensive health. Focusing on first-, second- and third-tier cities, "Jierou" is the main brand of household paper, covering consumer groups through all channels. It benchmarks high-end household paper brands with LOTION and oil painting series that can be used by babies and pregnant women, and uses black Face and pink faces. Face is deeply involved in the mid-to-high-end market share. At the same time, we will comprehensively deploy the fourth- and fifth-tier cities and county and town-level markets with more cost-effective daily paper, actively expand new retail channels such as online community group buying, and create the second pillar brand of daily paper "Sun". The company has carried out strategic cooperation with the world's leading R&D institutions, launched medical-grade personal care products one after another, and completed the brand matrix layout for women's professional care with the "Douremi" brand.

"Lean production + equipment automation + data standardization + management informatization", Zhongshun Jierou enhances intelligence in the manufacturing and warehousing links, adding the wings of technology to manufacturing, logistics and warehousing. The smart warehouses built by Zhongshun Jierou's Yunfu factory and Hubei factory are composed of four major software systems, three major equipment groups and two cargo storage areas with hundreds of thousands of storage spaces. The smart warehouse adopts the national logistics system that fills the gaps in the domestic logistics system. The industrialized third-generation "automatic depalletizing and sorting system" forms a full-process information tracking and traceability management without blind spots, helping to realize a fully automatic unattended system. "From the production workshop to the loading of finished products, the entire process is fully covered. The entire process of production, packaging material distribution, packaging, information implantation, palletizing, storage, picking, shipping and loading is unmanned, and the complete process of finished products is realized. High-efficiency storage and transportation greatly saves labor costs and improves production efficiency," said Liu Peng, chairman of Zhongshun Jierou.

Currently, the dual-carbon goal has become the internal driving force for all walks of life to promote high-quality development. From 2019 to 2021, Zhongshun Jierou has improved its production capacity through equipment upgrades and energy system upgrades. Effectively achieved energy conservation and emission reduction. Among them, after the transformation of the paper machine's magnetic levitation vacuum pump, the power consumption was reduced by about 50% compared with before the transformation, and the average annual carbon reduction of each paper machine was about 95.85 tons of standard coal.

After the paper machine gas hood was modified, the gas consumption was reduced by about 10% compared with before the modification, and the average annual carbon reduction for each paper machine was about 257.31 tons of standard coal. The upgrade of processing automation has resulted in a stable increase in the annual processing yield compared with before the transformation, and the average annual carbon reduction for each set of automated processing lines is approximately 34.33 tons of standard coal. In addition, Zhongshun Jierou has also carried out upgrades of water purification systems and reclaimed water reuse systems at different production bases, and improved technical management such as solar power generation, servo motor applications, and equipment OEE improvements, striving to achieve high quality while reducing costs and increasing efficiency. The path to sustainable development.