The identification figure of the logo is abstractly transformed from the letter "A" into a soaring flying posture, which shows the beautiful combination of strength, speed and beauty in sports in a simple and summarized way, and widely symbolizes Anta's concept of pursuing Excellence and surpassing itself.
199 1 year, Anta's logo was first hung at the gate of a shoe-making workshop in Jinjiang, Fujian, indicating the establishment of Anta. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China.
Anta's scientific research strength
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly.
Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.
Anta Sports has set up R&D centers in the United States, Japan, South Korea and China. As of July, 20 18, about 25% of the company's senior executives have worked in multinational companies, and there are more than 100 foreign designers.
Reference to the above content: Baidu Encyclopedia-Anta