On September 4th, the "Sauced Latte" jointly launched by Ruixing and Kweichow Moutai was officially put on sale, which aroused strong public concern. And netizens immediately started the whole job: full cup of Maotai to coffee liquid, thank you!
It is reported that the sauce-flavored latte uses strong milk with liquor flavor, which contains 53-degree Kweichow Moutai. The total alcohol content of the beverage is below 0.5 degrees. According to the staff of Ruixing, "Only if you buy more than two cups, you will get a joint package, or if you buy more than two cups of other designated drinks in the store, you can get a maotai-flavor sticker for free. The end time of the event has not been fixed. "
Maotai-flavor coffee may trigger a consumption climax.
Ruixing and Maotai, two well-known brands that seem "out of reach" at first glance, really surprised netizens by launching joint coffee. But in fact, looking back at the actions of the two brands in the second half of this year, it is not difficult to find that the cooperation between the two brands is also reasonable.
As early as last year, Maotai announced its entry into the coffee industry. In June this year, Hongcan.com visited the Guangzhou flagship store of Maotai ice cream, which launched a series of coffee products.
Previously, a liquor industry insider analyzed Hongcan. Com believes that the main purpose of Maotai's continuous introduction of non-alcoholic beverages based on ice cream shops may not be to make profits, but to lower the threshold for consumers to contact and consume Maotai products, and to occupy the minds of young people by repeatedly emphasizing and highlighting Maotai IP, thus promoting the rejuvenation and upgrading of Maotai brand.
For Ruixing, not announcing the joint name first will not only earn enough gimmicks to increase brand exposure, but also make a familiar face in the Maotai consumer circle and expand new customers. In addition, according to the feedback from netizens, they all expressed high expectations for this joint coffee, which may cause a wave of consumption climax.