Distributor refers to institutions and personnel who specialize in transferring goods from producers to consumers. When the activities of these distributors are industrialized, the distribution industry is formed. Distribution means selling separately. It can be seen that in the process of sales, the situation of the next home has been considered, not blind sales, but planned sales, and merchants have the concept of service terminals.
trait
1. Establish a comprehensive communication system platform among headquarters, distributors and franchisees, and keep in touch in time to facilitate business exchanges between the two parties. For example, Ren Woxing's internal Tiantong system can timely and accurately release product business information and share it with 500,000 agents.
2. The headquarters of the company should maintain its strong position, and the following distributors and franchisees should not be easily separated or independent. Always establish that the corporate headquarters is the legitimate owner of the business model, and brand intellectual property rights such as trademarks, patents and packaging design belong to the corporate headquarters.
3. Distributors and franchisees sign letters of responsibility with the headquarters, stipulating the responsibilities and obligations of both parties, and both parties exercise their responsibilities and obligations according to regulations.
Distributors and franchisees must act in accordance with the rules and regulations of the headquarters, and cannot make their own rules and regulations separately. Headquarters should communicate with them in time, so that dealers and franchisees can maintain the same service standards and price system as headquarters.
5. Dealers and franchisees require the decoration inside and outside the store to be consistent, with uniform signs, and are not allowed to change at will.
The above is the management of dealers and franchisees under the traditional mode.
Now the main population of society is changing. The post-80s and post-90s will become the backbone of society and the main consumer, and the business model of enterprises is also changing according to users' consumption habits. Nowadays, in addition to traditional joining, more and more enterprises are beginning to try online distribution to attract more dealers and franchisees. The layout of e-commerce depends on the establishment of online distribution channels. Compared with the traditional model, the online distribution model has incomparable advantages: it is not limited by time and space, saves costs, has more intelligent management, and has more diversified sales channels.
Commission/sales agent
An affiliated enterprise, also known as a business agent, refers to the general agent who is entrusted by others to facilitate or reach a transaction for others within the scope of its industry practice. Affiliate companies take care of business on behalf of enterprises, which is a kind of business behavior that manufacturers give commissions to businesses. The ownership of the goods represented belongs to the manufacturer, not to the merchant. Because merchants do not sell their own products, but sell them on behalf of enterprises. Therefore, "affiliated companies" generally refer to commercial units that earn commissions from enterprises.
trait
1, whose main responsibility is to facilitate and reach a deal for himself;
2. Must permanently engage in activities entrusted by others;
3. It is an independent commercial operator;
4. The agent object is not necessarily a businessman, but also non-profit.