Sculpture of Doctor Pemberton 1885
invented the dark syrup called Pemberton French Liquor Coke ( Pemberton's French Wine Coca)
In the same year, the government issued a prohibition order, so Pemberton invented the alcohol-free Pemberton's French Wine Coca
On May 8, 1886, he wanted to invent a drink. A drink that many people who need nutritional supplements like to drink.
That day, he was stirring the prepared drink and found that it had refreshing and calming effects and relieved headaches.
He added the liquid to syrup and water, and then added ice cubes. He tasted it and it tasted great.
However, when pouring the second cup, the assistant accidentally added carbonic acid Water (soda water) (carbon dioxide + water) tastes better this time,
Partner Frank M. Robinson inspired the name from the two ingredients of the syrup,
These two ingredients are the leaves of Coca (Coca) and the fruit of Kola (Kola). In order to be consistent, Robinson changed the K of Kola to C,
Then added between the two words Suddenly, Coca-Cola was born. The first Coca-Cola was sold for five dollars.
Coca-Cola was originally sold as a medicine (at that time, many Americans believed that carbonated drinks were good for health). Customers at that time praised They kept clamoring for this "new formula" of Coca-Cola.
Since then, Coca-Cola, a drink mixed with Coca-Cola syrup and carbonated water, has become popular around the world, and has been sold in bottles since 1894.
In 1903, because the government banned the use of cocaine as a beverage additive, Coca-Cola no longer contained cocaine.
The formula of Coca-Cola is still unknown except for the owner's family. The Coca-Cola Company They will also strictly prevent their employees from stealing the formula.
So far, although Coca-Cola has many competitors (such as Pepsi-Cola), it is still the best-selling carbonated drink in the world.
But it was two American lawyers who really enabled Coca-Cola to flex its muscles. They went to Ace. Jane Downing's office
proposed an innovative business cooperation method, that is, the Coca-Cola Company will sell them syrup, and they will invest in their own production companies and sales points,
mix the syrup with water, Bottled and sold. Produced and quality assured according to Coca-Cola Company's requirements.
The Coca-Cola Company allowed them to use the Coca-Cola trademark for advertising. This special bottling system has since then led to factories producing Coca-Cola popping up all over the place.
In 1888, Asa Griggs Candler saw the market prospects of delicious food, purchased its shares, and took full control of its production and sales rights.
Candler began to sell the raw liquid for making drinks to other pharmacies, and also began to advertise on billboards in train stations and town squares.
In 1901, the advertising budget reached 100,000. Dollar. Candler sold the first assembly franchise of the drink for $1 in 1899 because he believed the drink would be sold primarily in drink machines in the future. Founded the Coca-Cola Company in 1892, Candler is known as the "Father of Coca-Cola."
In 1919, Erntst-Woodruff bought the Coca-cola company from the heirs of Asa Candler for $2.5 million. In 1923, his son Robert W. Woodruff, one of the most important figures in Coca-cola's history, became Coca-cola's CEO, and Woodruff began working with the company's bottling franchises to make Coca-cola available to consumers wherever they wanted it. Satisfied, he pushed bottlers to make the drink "on hand when you want it" and stressed that if Coke wasn't immediately available to consumers when they were thirsty, the market would be lost forever.
In the 1920s, when Coca-Cola entered the Chinese market, it was first translated into the incomprehensible "tadpole chewing wax", and was later replaced by "Coca-Cola" translated by Professor Jiang Yi.
In 1929, Coca-cola and his bottlers offered open-top refrigerated bottles of Coca-cola to stores and gas stations at extremely low prices. In 1937, the company launched its first bottled Coca-cola. Taiwan coin-operated vending machines, Woodruff launched a lifestyle-themed advertisement for Coca-cola that highlighted the importance of the product in consumers' lives rather than the attributes of the product itself. The most famous advertising slogan of the 1920s and 1930s was "The Pause That Refreshes". The company continued to own the original bottling line near Atlanta and began to buy back some underperforming bottling franchises.
Woodruff also began to develop Coca-cola's international business, mainly through exports. His most famous move may be the decision to respond to General Eisenweil's call at the beginning of World War II to ensure that every Military members could get a bottle of Cola-cola anywhere for 5 cents, regardless of its cost. Coca-cola's bottling plant, a move that made Coca-cola available as the U.S. military expanded around the world cola gained an overwhelming market share in European and Asian countries, and maintained this dominant position until 1991. In the years immediately after World War II, Coca-cola expanded its market share. Its closest rival, Pepsi-Cola, lags far behind, with nearly 70% of the cola market, and hundreds of small regional soft drink companies continue to produce a variety of flavorings and carve up the remaining 30%. market.
In 1954, Coca-Cola's sales and profits declined for the first time since World War II. In 1955, the company replaced the brand it had been using since 1916. bottle, expanding its capacity to 12 ounces. In the late 1950s, Coca-Cola introduced larger-capacity Coke bottles that could be sold in food stores. In 1961, Coca-Cola began selling its canned beverages like bottled Coke. p>
In 1976, Coca-Cola CEO Paul Austin pointed out in an article that soft drink consumption in the United States had matured (saturated) and that Coca-Cola's largest sales growth would come from the international market. By 1982, sales in the international market would account for 10%.
When Robert Goizueta, a chemical engineer born in Cuba, was selected as CEO of Coca-Cola in 1981, industry observers were surprised by this. The action is to issue a 1,200-word strategic statement, proposing that Coca-Cola Company will make significant changes and focus on the growth of the US soft drink market.
Goizueta stated that the company will use the Coca-Cola brand name as a competition. sexual assets and no longer regarded it as sacrosanct; price discount strategies would be used only when necessary to maintain Coca-Cola's dominant position. By the end of 1981, industry price discounts reached a new level of intensity in food stores. Nearly 50% of Coca-Cola and Pepsi-Cola are sold at discounts. A Nielsen audit that year showed that the cost of 192-ounce bottles of Coca-Cola was slightly lower than that of Pepsi.
Goizueta also announced that it will increase the price of Coca-Cola syrup juice to fund growing advertising and promotion costs. In order to eliminate the fixed price for syrup, Coca-Cola revised its 60-year-old franchise agreement and agreed to sell concentrate (without saccharin) to some of its largest bottlers in exchange for the revised agreement.
In 1982, Coca-Cola changed the theme of its advertising. Goizueta said: "With our new slogan 'Coke is it', we are proud to show that we are number one; our previous slogan 'Have a Coke and Smile' was very good, but we are in the midst of stiff competition and this slogan is like A ballad. The competitive momentum has moved from Purchase, New York (PepsiCo's headquarters) to us in Atlanta."
The Goizueta strategic plan also expands Coca-Cola's corporate strategy. Corporate private coffee and tea businesses were sold, as were plastics manufacturing companies and liquor companies. Coca-Cola acquired Columbia Pictures in 1982, sensing the growth potential of the film and television industry and its synergy with marketing. Goizueta said Coca-Cola will become "a strong player in both the beverage industry and the entertainment industry."
Coca-Cola also made changes to its bottling network. The company encouraged underperforming bottlers to sell their operating rights and sell off most of their bottling sites through leveraged mergers. Between 1980 and 1984, ownership changes in franchises were equivalent to 50% of Coca-Cola production. Coca-Cola officials noted that the company played a role in the purchases and, in many cases, provided financing to potential buyers. The company sometimes takes a stake in a newly franchised bottler, but is mindful of maintaining an independent bottling network. By 1985, Coca-Cola's bottling plants produced only 11% of Coke production.
For Coca-Cola's bottling network, the changes that began with Robert Goizueta in the early 1980s have continued. In the mid-1980s, 150 to 200 of Coca-Cola's 350 franchisees offered to transfer their franchise rights. In 1986, The Coca-Cola Company bought back its two largest franchises, owned by Beatrice and J. T. Owned by Lupton Company, J. T. Lupton Company is a privately held Coca-Cola bottler, accounting for 15% of U.S. Coca-Cola production and Dr. 40% of Pepper production. The acquisition of these two companies increased Coca-Cola's own bottling production from 11% to 38%.
These mergers culminated in the creation of Coca-Cola Enterprises (CCE) and the sale of 51% of the shares to the public in November 1986. After the establishment of CCE, it re-negotiated with its suppliers and sales channels, consolidated its main markets, cut its labor force by 20%, and reduced costs through unified distribution and raw material procurement. In 1986 and 1987, CCE's net selling price per box of Coke decreased by 2.5%. In 1989, CCE bought 20% more Sutuo than in 1986. CCE's profits were unstable throughout the late 1980s.
In the late 1980s, the Coca-Cola Company proposed that its franchise agreement should be replaced by a "Master Bottle Contract" that would reduce the fixed syrup price and Coca-Cola trademark royalty. By the end of 1989, the new contract covered approximately 70% of U.S. Coca-Cola production. Between 1978 and 1989, bottlers under the new contract experienced an approximately 60% increase in the price of Coca-Cola syrup.
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Coke related
Every second, about 10,450 people around the world are enjoying drinks produced by The Coca-Cola Company.
In Brazil, the Sims Group bottling plant needs to use a small boat to transport Coca-Cola to sales points in remote areas, sailing along the Amazon River for 30 days to reach it.
Japan has the largest number of automatic soft drink machines, with 2 million machines nationwide, more than one-third of which bear the Coca-Cola trademark. Japan’s best-selling non-carbonated beverage, Georgia Coffee, is a product of The Coca-Cola Company.
In Ami, Costa Rica, a large market and a bus station are both named after "Coca-Cola", where the original Coca-Cola bottling plant was located. If you take a taxi and tell the driver you are going to "Coca-Cola," the driver will most likely take you to the market instead of the actual Coca-Cola bottling plant.
Coca-Cola Bay in Puerto Cortez, Honduras. The beach was named after Coca-Cola more than forty years ago because it is located right in front of a Coca-Cola bottling plant. The Coca-Cola bottling plant no longer exists, but its name remains on the beach.
The Macapa bottling plant in Brazil is located on the equator, so we can buy a bottle of Coca-Cola on one side of the street, in the southern hemisphere, and then immediately buy another bottle of Coca-Cola on the other side of the street, in the northern hemisphere.
If all the Coca-Cola produced so far were arranged end to end in 8-ounce Coca-Cola curved bottles and orbited along the satellite orbit around the earth, the distance formed would take one satellite 11 years. 4334 times in 10 months and 14 days.
If a super-large bottle could be made that was big enough to hold all the Coca-Cola ever produced, the bottle would be 3.2 kilometers high and 2.4 kilometers wide. If there were a person with the same proportions as this bottle, this person would be a giant with a height of more than 27.2 kilometers and a weight of 320 million metric tons.
If all Coca-Cola ever produced were given to everyone in the world in 8-ounce curved bottles, each person would receive 678 bottles (or more than 42 gallons). If all Coca-Cola ever produced were placed end to end in 8-ounce curved bottles, they would be able to make 1,057 trips to the moon and back. If calculated as one round trip per day, it would take 2 years, 10 months and 23 days.
If all Coca-Cola ever produced were arranged end to end in 8-ounce curved bottles, they would reach from Mercury, through Venus, Earth, Mars, and all the way to Jupiter.
If all the Coca-Cola ever produced were poured into a swimming pool with an average depth of 1.8 meters, the length of this super large swimming pool would be 35.2 kilometers and the width would be 12.8 kilometers. This swimming pool will be able to accommodate 548 million people at the same time.
One of the largest wall paintings in the world features a Coca-Cola can, measuring 200 feet by 180 feet. This hand-painted wall mural is set up at the Swire Coca-Cola bottling plant in Hong Kong and took the artist three and a half months to create. This eighteen-story building is also the tallest Coca-Cola bottling plant in the world.
China’s largest exterior wall advertisement is based on the Coca-Cola curved bottle. It was produced by the Coca-Cola Company in February 1999. This giant advertisement with an area of ??more than 87,892 square meters and a weight of 2,900 kilograms is located in Shanghai People’s Near the square, it consists of 4 pictures. This advertisement is applying to become the largest exterior wall advertisement in the Guinness World.
The world's largest spherical Coca-Cola advertisement is located on the roof of Nagoya Station in Japan. It is constructed with more than 46 tons of steel, 940 meters of neon tubes and 1,870 light bulbs.
The world's largest Coca-Cola billboard is located on the El Hache Mountains in Chile. It is 131 feet high and 400 feet wide, and is made of 70,000 26-ounce Coke cans.
The world's largest Coca-Cola bottle is in Times Square, New York. The 20-meter-tall, 13.7-meter-wide fiberglass bottle was placed as a neon sign between the two buildings. Under computer control and motor drive, the bottle cap will open with a "snap" sound, and at the same time a thick straw protrudes from the bottle. Then the Coca-Cola in the bottle mysteriously disappeared.
The largest Coca-Cola truck in the world is in Sweden. It is 79 feet long and has 4 trucks. The world's largest spherical Coca-Cola billboard is located on the roof of Nagoya Station in Japan. It is constructed with more than 46 tons of steel, 940 meters of neon light tubes and 1,870 light bulbs.
Macau is the only city in the world to have a series of human-sized Coca-Cola bottles made of concrete. The bottles were built in 1940 to withstand the typhoons that often blew down Coca-Cola signs.
The four Chinese characters for Coca-Cola mean "coke" and "happy", and their pronunciation in Mandarin is similar to the English pronunciation of "Coca-Cola".
Although consumers all over the world love to drink frozen Coca-Cola, in Hong Kong, hot Coca-Cola is often regarded as a good cure for colds.
Australia has the longest Coca-Cola distribution route. Starting from Perth, Western Australia, it takes 1,093 miles to drive to the two remote distribution points, Karratha and Port Hedland.
Germany's Nürburgring circuit is particularly famous for its Coca-Cola Curve, where cars will suffer from understeer and drivers will have to maximize their driving skills to enjoy driving fun
In the 1920s, a certain brand of foreign beverages began to be produced in Shanghai. Its Chinese translation was "Tadpole Wax". The sales of this beverage were very poor. So the export company responsible for the brand's overseas business publicly published a newspaper offering a reward of 350 pounds for a translation. Jiang Yi, a Shanghai professor who was in the UK at the time, defeated all other opponents and took away the prize money with the four words "Coca-Cola". Now it seems that this translation can be called a classic. Coca-Cola has always been considered the best translated brand name in the advertising industry. Not only does it maintain the English transliteration, it also has more meaning than English. The more critical point is that it is easy to pass on whether written or oral
Uni-President
Brand Concept
Since its establishment, Uni-President Enterprise has followed the founder of the enterprise, Wu Xiuqi. He adheres to the business philosophy of "three good things and one fair thing", adopts multi-faceted management, a macro perspective, and attaches great importance to talents, and conscientiously creates a business spirit of "honesty, hard work, innovation and advancement".
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Three Goods and One Fairness ~ The starting point of "Corporate Spirit"
The "Three Goods and One Fairness" promulgated by Mr. Wu Xiuqi is quality Good, good credit, good service, fair price.
"Good quality" refers to the development of high-quality products oriented to "consumer interests", so that each of Uni-President's products can meet world-class quality standards, even leading the government's qualification standards regulations, become a benchmark in the industry, gain social recognition, and become the most secure choice for consumers. Within the group, all employees are involved in quality innovation, continuous improvement creates value, and meets customer expectations. 』As a quality policy, every employee of the group knows clearly that "when quality and price cannot be balanced, quality comes first." This is Mr. Wu Xiuqi's original intention in running his business, and it has been internalized into the decision-making basis of all employees.
"Good credit" means participating in competition and cooperation with a sincere and trustworthy attitude and gaining the trust of related manufacturers; not violating one's conscience by manufacturing products that are harmful to health or cutting corners, and not deceiving customers with false advertising; and implement decent management The attitude of "obeying a gentleman's agreement, and as long as you make an appointment with someone, you must fulfill it" has established absolute trust in the Uni-President brand for all those who come into contact with the Uni-President Enterprise Group.
"Good service" refers to meeting customer expectations, adhering to the service heart of serving customers as long as they need it, establishing a sustainable, prosperous and stable business partnership, and providing High-quality products and services win customers' love.
"Fair price" means to provide reasonable product prices based on the concept of earning reasonable profits, in order to pursue social justice that does not bully others; and uphold the philosophy of "take from society, use to society" Operate with an attitude and give back to society if there is any surplus.
This simple and simple business philosophy of "Three Goods and One Justice" is implemented in every business link of the company from small to large, from the inside out, so that it can be fully implemented both inside and outside the organization, and the deeper meaning behind it is Contains the "righteous thoughts and good deeds" that enlighten every unified person.
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Honesty and hard work ~ the cornerstone of "corporate spirit"
Mr. Qing Qingyuan, the current chairman of Uni-President Enterprises, is known for his "honesty and hard work" Following the example, the "Three Goods and One Justice" has been passed down and has become the most important business belief of Uni-President Enterprises. This force drives Uni-President Enterprises to synchronize and surpass Taiwan's economic growth and lay the foundation for future innovation and progress!
To establish oneself with "sincerity" and to treat others with "truth" is the connotation of "honesty".
Uniform people in every position naturally show a positive, positive and affirmative attitude towards everything. They can take kindness as their thoughts, virtue as their heart, and their talents as their uses. They can build careers with virtue and convince others with virtue. As long as their minds are right, There is no deviation in what we do; we adhere to honest management externally, establish and maintain long-term friendly relationships with stakeholders, and start with love and care, care for employees, consumers and the global environment. In addition to pursuing profits, we must also Give back to society, employees and shareholders.
"Hard work" is the spirit of professionalism. Entrepreneurs set an example and inspire every employee to be serious, responsible, gregarious, disciplined, enterprising, striving for progress, lifelong learning and selfless dedication from the bottom of their hearts. To meet the challenges of every job with a positive outlook on life. When working in a team, whether it is top to bottom, bottom to top, or between colleagues, they can trust and respect each other, interact sincerely, and always be grateful. When encountering various difficulties at work, this urging force will naturally make everyone Face it calmly and down-to-earth, and bring out the maximum potential and benefits of the team.
In addition, Chairman Gao's belief that "poverty teaches me to cherish blessings, growth teaches me to be grateful, and responsibility teaches me to selflessly create" is not only Chairman Gao's personal life experience, but also a subtle influence on his life. It affects the thinking and magnanimity of every Uni-President person, always reminding him of his honest attitude and hard work (dedication), cherishing every opportunity, being grateful for every refinement, and passing on selflessness to every generation.
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Innovation and progress ~ Let’s unite in management
In 1989, Mr. Lin Cangsheng (currently President of Uni-President Enterprise Group) inherited Mr. Wu Xiuqi On the occasion of the 20th anniversary of the founding of Uni-President Enterprises, Chairman Ji Qingyuan reviewed and observed the changes in the current situation and realized that business operations must face global competition with creativity and innovation, and then put forward the concept of "innovation and advancement". In order to unify the essence of corporate culture of "three good things and one justice" and "honesty and hard work" since the founding of the enterprise group, it has added the growth quality with the power of the times. It is the unified face of changes and challenges that further explores people's inner needs. Spiritual thinking.
The meaning of "innovation" is to respond to the needs and trends of the times with leading thoughts and practices, to remain open to new ideas and concepts, to remain flexible in response to changes, and to enhance the competitiveness of business operations. strength, participate in international competition, and achieve the goal of sustainable management. At the same time, we will mobilize all-round innovation across the organization and all employees. While pursuing innovation in existing fields, we must also be ahead of our peers in seeking breakthrough and destructive innovations, so that "innovation" is deeply rooted in the work beliefs of every employee.
Innovation is not a slogan, it must be implemented thoroughly. It is a concept that is willing to change, chooses to change, and dares to use changes to closely meet the needs of the public in society in addition to material, physical, and quality needs, and to further improve The spiritual will to meet the spiritual, cultural and spiritual needs. The courage to make breakthroughs in concepts, business scope, and operating models requires the full cooperation of comprehensive planning (doing the right things), execution power, and speed (efficiency) to achieve the goal of "seeking progress."
"Unified management, everyone comes together", working together and perfect cooperation, adhering to "honesty" as the creed of doing things, "hard work" as the work spirit, and constantly "innovating and improving" in products and operations. , in order to provide consumers with the most considerate and perfect product and service quality, strive to achieve the highest goal of "satisfying consumers", and win the trust and respect of all consumers as the cornerstone of sustainable business development.
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Create a healthy and happy 21st century
As we enter the 21st century, consumer demands have shifted from the pursuit of survival to the , pursuing life satisfaction and progressing to attaching importance to the value of life, Uni-President Enterprise also hopes to use "a symphony of food that will always be loved by everyone", "Millennial Love" and the business philosophy of improving "corporate soul" to emphasize "enjoying the beauty of life" "Value", provide products and services that can satisfy consumers' physical, mental and spiritual health, gather the collective aspirations and efforts of the group to realize the corporate promise of creating a healthy and happy tomorrow for global consumers!
Since its establishment in Yongkang, Tainan, on July 1, 1967, Uni-President Enterprises has been based on the entrepreneurial spirit of "Jia Hui Local", with 82 employees and a capital of 32 million. Yuan, laying the foundation for the future food kingdom. In addition to being committed to the food manufacturing industry, we are also constantly expanding into new businesses. In the process of growth, it also directly or indirectly promotes social prosperity and national economic growth.
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Entrepreneurship Period
(1967～1973)
Taiwan’s social conditions gradually entered industrialization. Unify enterprise entrepreneurship, adopt defect-free, high-efficiency mass production, and expand economic scale to meet the needs of living consumption at that time.
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The Strong Period
(1974~1982)
Taiwan’s economy is growing rapidly and the people’s purchasing power is large increase. Uni-President Enterprises timely and comprehensively develops products to meet the needs of mass consumption. At the same time, it introduces a large number of excellent equipment and learns advanced foreign technologies, and operates towards a high-quality and high-value business strategy.
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Conglomeration period
(1983～1989)
Taiwan’s economy continued to grow steadily and entered business era of culturalization and social pluralism. Uni-President Enterprises has fully invested in the channel war, diversified operations and combined social needs to enable the company to continue to grow, develop a group business model, and begin to invest and develop overseas.
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Internationalization period
(1990~present)
National income (GNP) exceeds 10,000 US dollars , the improvement of the level of competitors and the saturation of the Taiwan market have made Uni-President deeply realize that it must develop towards internationalization to break through growth obstacles. As soon as the government's mainland policy allowed it, it began to develop in the mainland and launched investment plans in several emerging markets in the Asia-Pacific region, such as Indonesia, Thailand, Vietnam, and the Philippines.
***Tonghe Group has 24 subsidiaries and is involved in food, finance, foreign trade, commerce, entertainment, advertising, electronics and other industries to form a pattern spanning the two major industries of manufacturing and services. . Uni-President Enterprise starts from traditional food and moves towards high-tech food. On the premise of meeting the needs of consumers, it has always taken health, happiness, love and care as its highest guiding principles. Under the two major strategies of "internationalization" and "diversification", in the future, Uni-President Enterprises will not only continue to invest and cooperate with internationally renowned enterprises to absorb the concepts and technologies of international operations, but also through mainland China and Asia. The market is moving globally and we are working tirelessly towards the goal of becoming one of the world's largest food marketing companies. Exclusive supplier of instant noodles for the Beijing 2008 Olympic Games.