What brand is Tmall's supply and marketing platform?
1, international and domestic famous brands: It is not difficult to see from the priority recruitment of some categories that Tmall will be more inclined to settle in famous brands!
2. Domestic domestic brands: With the rise of Guochao brand, Tmall has launched various "Guochao Plan" to support domestic brands, which will become one of the key areas of Tmall in recent years.
3. New and distinctive brands: Only innovative and distinctive brands have opportunities.
4. Brands with strong comprehensive strength: brands owned by large and medium-sized domestic factories with independent product research and development capabilities, or brands with strong supply chain integration capabilities, can develop customized products according to the needs of platform activities.
The success rate of Tmall's presence depends on the following points:
The first point: understand the investment rules and prepare all the information;
The second point: improve brand influence and show brand advantages;
The third point: grasp the golden age of entering and distinguish the investment stage;
The fourth point: find the right occupation and control the details accurately.
What is the admission fee for Tmall's supply and marketing platform?
1. Tmall deposit: all flagship stores or specialty stores with TM trademarks need to pay RMB 654.38+million, and R trademarks need to pay RMB 50,000.
Franchisees need to pay150,000 yuan for TM trademark and100,000 yuan for R trademark.
2. Tmall's annual technical fee: roughly divided into two grades: 30,000 yuan or 60,000 yuan. The annual technical fee will be refunded according to the sales of the current year. For example, Tmall will deduct the commission charged for each order in real time.
If the commission is paid in full, the annual technical fee will be refunded.
3. Tmall fee "commission": that is, the commission deducted by Tmall in real time for each order, generally ranging from 3% to 5%, depending on the specific category requirements.