When optimizing an independent e-commerce website, you need to pay attention to the following aspects:

1. Create a unique description for each product

Create a completely independent description for each product The description is very important. Do a good job of editing the text in advance, while avoiding duplicate content and maintaining the independence of the page.

2. Guide visitors to comment

Encourage users to post comments on each product page. Taobao and JD.com have established a perfect user evaluation system, and Dangdang does a good job. It is helpful to maintain the frequency of page updates and make Baidu visit frequently. In addition, by allowing users to have a deeper understanding of the reputation of the products sold, it is beneficial to increase sales.

3. Create simple website navigation

This is crucial for achieving higher search engine rankings and improving the user experience of your website. Whenever possible, break your product pages into easily searchable and understandable categories to make your sitemap obvious and easy to crawl.

4. Optimize your website loading time by reducing the size of images.

It’s important to provide high-quality images on your product pages, but don’t overdo it. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of the image, or build a feature that allows users to "zoom in" to see a larger version. This will maintain your loading speed while still allowing your users to see quality images.

5. Develop a reasonable internal link structure

Try to keep the access between e-commerce website pages within 3 clicks. At the same time, you need to pay attention to giving relevant product pages A certain reasonable recommendation.

6. Mobile Adaptation

This is crucial for any website, especially e-commerce platforms, through responsive design, specific mobile design or interactive applications , providing your users with a smooth mobile experience that enables better access will become increasingly important in the coming years.

7. Social media sharing buttons

For e-commerce websites, it is not recommended to give too many options for social sharing buttons. Choose potential users based on the attributes of your own e-commerce website. If there are many places, it can even be reduced to 1-2 items.

8. Create seasonal products

This part of the product can often generate a large number of long-tail keywords from an SEO perspective. You need to pay attention to how to convert this part of the traffic into core key words. word, which provides power for the page to rank.

9. Create internal forums and blogs

E-commerce websites need traffic to support them, and high-quality traffic comes from content. You need to build a communication platform, forum and blog for users. Become the first choice, where users can exchange information about their favorite products and provide each other with recommendations, which will increase brand loyalty among participants.

10. Visual Marketing: Pictures and Videos

As the perfect medium for visual content, e-commerce platforms are increasingly important to SEO. Add a video and some high-quality pictures for each product you offer, and add ALT tags so that each picture has a chance to appear in Baidu image search results.

11. HTTPS website security

It is always the best practice for e-commerce websites to encrypt HTTPS for user security. If you have not configured it, then actively revise it. This is also a trend that Baidu advocates. .

12. Regularly check the link structure

E-commerce websites can easily generate a large number of meaningless pages and cause dead links. All you need to do is to use software tools to organize these links regularly. , and submit it to Baidu Webmaster Platform.

13. Add a description to the product

The description tag on the product page does not have a deep impact on SEO, but it plays a certain role in user access and clicks. You need A product description that has some appeal.

14. Optimize site search functionality

If you want users to continue shopping on your site, you need to build and optimize internal search functionality to provide users with the most relevant search results. .

This means building an algorithm that can handle spelling errors, provide relevant searches, recommend high-converting search content, and rank each page.

This also means optimizing your product titles and categories appropriately to better differentiate between internal searches and Baidu crawls.

15. Create high-quality external links to pages with deep directory levels

Most of the pages on e-commerce websites are millions of pages, and the directory level is deep, so it is difficult for new sites to be launched online. For crawling, you must create a certain number of high-quality external links for these pages, which is beneficial to Baidu's crawling and indexing.