English (Chinese Pinyin) strokes are more concise than before, with 9 strokes. "A" reduces a bend, indicating that Haier people look for the goal and don't look back; "R" has reduced a branch, indicating that Haier people are determined to forge ahead; The design core of English (Chinese Pinyin) Haier's new logo is speed. Because in the information age, organizations and individuals are required to be faster. The style is: simplicity, vitality and upward. The overall structure of the new English (Chinese Pinyin) logo is simple, indicating that Haier's organizational structure is more flat; Everyone is more energetic and responsive to the global market.

The new symbol of Chinese character Haier is China traditional calligraphy font. Its design core is: dynamics and balance, and its style is: stability in change. Each stroke of Haier in these two calligraphy fonts is full of vitality and has a strong sense of flying visually. Full of energy, it means that Haier people are eclectic and have the courage to innovate in order to achieve the goal of creating a world famous brand.