Article 43 of the Trademark Law stipulates: "If another person is licensed to use his registered trademark, the licensor shall report the license of his trademark to the Trademark Office for the record, and the Trademark Office shall make an announcement. Without filing, the trademark license shall not be used against a bona fide third party. " Where another person is licensed to use its registered trademark, the licensor shall, within 3 months from the date of signing the trademark license contract, submit a copy of the contract to the Trademark Office for the record.

However, the trademark license contract is not filed and has no effect against a third party. In this case, if the trademark owner transfers the trademark, the new assignee may exclude the licensee's right to use the trademark. Therefore, not filing will not affect the validity of the license contract, but it will also cause legal risks to the licensee.

The above is an introduction to the benefits of brand authorization. The benefits of brand authorization can be said to be a win-win cooperative transaction, which makes the licensee's brand awareness wider and the market penetration more intensive, and allows the licensee to plug in the wings of the brand, increase sales and obtain direct profits.

The above promises hope to help you!