In order to effectively ensure the level and quality of things or work, it is essential to formulate a plan in advance. A plan is a written plan that explains the time, location, purpose, expected effect, budget and method of action. What formats should you pay attention to when writing a plan? The following are 4 company annual plans that I compiled. They are for reference only. You are welcome to read them. The company's annual plan Part 1
1. Basic targets for 20xx
The company's sales targets for 20xx are as follows:
1. Sales target: The annual sales volume of the sales department reaches more than 10,000 yuan.
2． Profit target: Achieve profits of more than 10,000 yuan in 20xx.
3. New product sales target: new product sales of more than 10,000 yuan.
2. Basic measures to achieve goals
① The marketing department should take measures, such as training, regular experience exchanges, etc., so that all personnel can be proficient in business, have crisis awareness and Can work effectively.
② Employees must devote themselves to their work and develop their work in the direction of high efficiency, high profits, and high distribution. The company will strengthen business management. ③ In order to improve the efficiency of operations, the company will significantly delegate authority to enable employees to handle various matters independently.
④ In order to achieve sales targets, establish a job responsibility system and implement a policy of heavy rewards and heavy penalties.
① When a transaction occurs, a contract must be signed. Both parties must abide by the contract, perform corresponding obligations, and ensure the smooth execution of the contract.
② In order to promote sales in retail stores, the company has established a sales management system, which will transform the original buyers' market into a seller's market, so that the company can enjoy the advantage of controlling agency stores and retail stores.
⑦ Set the main sales target on retail stores, cultivate and guide their promotion methods, and stimulate the growth of demand.
⑧ Organize regular social gatherings to further strengthen ties with retailers.
⑨ Use the management of customer survey cards to standardize the management of retail store sales performance, demand forecast, etc.
⑩ In addition to following the previous sales expansion strategy for agency stores, we will also use the above method as a strengthening policy to develop new sales channels from two aspects.
Examine the relationship with agents and establish a consistent accounting system.
3. Marketing department work plan
The marketing department includes internal and external departments. The specific sales work plans and measures are as shown in the table below.
Marketing department plan
IV. Retailer’s promotion plan
(1) Sales method of new products
① Will the country The 30 influential retail stores are divided into regions and use new product sales methods in each divided area. That is, each person is responsible for about 30 stores, visits once a week or every other week, and uses the opportunity of the visit to supervise and reward. Sales, and conduct surveys, services, sales guidance and technical guidance.
② The inventory of new products should be strived to maintain one month’s inventory in retail stores and two months’ inventory in agents.
③ The duties and handling standards of sales supervisors and sales personnel should be clear.
(2) Establishment and work of new product collaboration organizations
① In order to ensure the smooth development of new product sales methods and promotional activities, it is necessary to use major retail outlets across the country With the store as the center, new product collaboration sub-organizations are set up according to regions.
② The work contents of the new product cooperation organization include: distributing and sending relevant magazines; giving away samples of the company's products; installing signboards of cooperative stores in various regions; distributing trademarks to cooperative stores in the city; distributing advertisements Flyers; actively support dealers; hold workshops and seminars; add young people's counters; introduce new products.
(3) Enhance the sense of responsibility of retail store employees and strengthen their willingness to sell. The specific implementation points are as follows.
1. Gold incentive method
Every time a retail store employee sells a product of the company, he or she is asked to send a sales card. When the number of sales cards reaches 15, a bonus is awarded to the employee to increase his sales enthusiasm.
2.
① Sales supervisors can use interviews to provide educational guidance to improve retail store clerks' sales skills and enhance their understanding of products.
② The sales manager can personally receive customers and demonstrate sales behavior so that the retailer's employees can receive direct guidance. ③ Invite cooperating agency employees to participate in seminars for retail store employees to improve their sales skills and product understanding.
④ Employees participating in the seminar teach sales techniques and product knowledge and techniques to other store employees, thereby increasing everyone's enthusiasm for sales.
5. Plan to expand consumer demand
(1) Implement advertising
① Before the new product sales method and system are established, personnel visit activities will be temporarily carried out Focus on advertising campaigns as a future planning activity.
② Conduct research on advertising media to achieve the goal of obtaining maximum results at the minimum cost and complete the advertising plan.
③ In order to achieve the above two goals, conduct sufficient research on advertising and publicity techniques.
(2) Use of purchase survey cards
① Check the recycling of purchase survey cards, survey methods, etc., so as to truly understand the true purchasing motives of customers.
② Utilize the survey statistics of purchase survey cards, new product sales method system and customer survey card management system to effectively forecast demand.
6. Business management control
(1) Business performance statistics
Use the customer survey cards returned by the clerks of each retail store to record the actual sales performance Make statistics, or conduct new product sales method structure and other management based on customer survey cards.
① Calculate store sales according to each business office and region.
② Statistics of sales outside stores are based on each business office.
③ Other sales statistics need to be carried out on a per-business-office basis.
Based on the above statistics, observe and grasp the sales performance of each store and the activity performance of each responsible person, as well as the sales performance of each product category.
(2) Establish and control the operating budget
① Establish the operating budget and the expenditure budget. The expenditure budget needs to be adjusted up or down according to the operating performance.
② Various budgetary standards and essentials need to be improved and made into templates, and contracts should be exchanged between this department and each business department.
③ Establish strategies for statistics, comparison and analysis of budgets and actual amounts made by each business department.
④ Business department managers should formulate departmental business policies and plans yearly, quarterly, and monthly, and submit them to the department for revision and finalization. Company Annual Plan Part 2
1. Overview of Objectives:
Coordinating the relationship between labor and management and reasonably controlling the turnover ratio of the enterprise is one of the basic tasks of the human resources department. In previous personnel work, this work has not been included in the goals and has not been carried out in a standardized manner. In XX, the Human Resources Department will use this work as one of the projects to assess whether the department's work meets work quality standards.
Annual target for personnel turnover control: the annual turnover of regular employees (excluding those who resigned due to failure to pass the trial or not adapting to the job during the probation period) shall be controlled within 10% and guaranteed not to exceed 15%;
The goal of coordination and handling of labor relations: improve the company's contract system. In addition to the "Labor Contract", sign supporting "Confidentiality Contracts", "Integrity Contracts", "Training Contracts", etc. with some employees in relevant departments, and be familiar with labor regulations , to avoid labor relations disputes as much as possible. Strive to ensure that every employee who leaves the company has no major complaints or regrets. Establish a good image of the company.
2. Specific implementation plan:
1. Complete the revision, drafting and drafting of the "Labor Contract", "Confidentiality Contract", "Integrity Contract" and "Training Contract" before January 31, XX Perfect the work.
2. Ensure that the above-mentioned contract is signed with every employee involved in relevant work throughout the year xx. And strictly follow the contract.
3. In order to effectively control the flow of personnel, we must first strictly control personnel.
The Human Resources Department will further standardize the recruitment of personnel in XX. The first is to strictly review the qualifications of candidates, not only to evaluate personal work ability, but also to conduct a comprehensive examination of loyalty, integrity, qualifications, and conduct. Second, any department that needs personnel must be interviewed and reviewed by the Human Resources Department. No one or any department may recruit personnel without authorization or arrange work on their own just by saying hello and completing the procedures with the Human Resources Department. The Human Resources Department will also keep track of employees' ideological trends in a timely manner, do a good job in employee ideological work, and effectively prevent the abnormal flow of employees.
3. Things to note when implementing the goals:
1. The handling of labor relations is a relatively sensitive task, which involves both the overall interests of the enterprise and each employee. vital interests. The relationship between labor and capital is mutually reinforcing. They have similar interests and gaps in mutual needs. It is a cooperative relationship that is unified in contradictions. The human resources department must proceed from the fundamental interests of the company and strive for reasonable and legitimate rights and interests for employees as much as possible. Only from an objective and fair standpoint can we coordinate the relationship between labor and capital. Avoid excessive consideration of the company's interests that may lead to employee dissatisfaction, and do not harm the company's interests by accommodating employees' demands.
2. The control of personnel turnover rate must be reasonable. Too low a turnover rate is not conducive to the adjustment and improvement of the company's talent structure, and is not conducive to the company adding fresh blood and new talents with different knowledge, work experience, and social understanding from the company's existing talents. It is easy to form a conservative corporate culture. It is not conducive to the company's change and development; but too high a turnover rate can easily lead to instability in the hearts of the people, low employee loyalty and low familiarity with the work, resulting in low work efficiency, and the inheritance of corporate culture cannot be continued smoothly. The human resources department should always pay attention to the ideological trends of employees in daily work, and understand the real reasons for each resigned employee's resignation, conduct analysis therefrom, find out how to deal with it, and ensure that abnormal employee turnover is avoided.
IV. Target Responsible Person:
First Responsible Person: Human Resources Department Manager
Collaborative Responsible Person: Assistant Manager of Human Resources Department (Personnel Specialist) < /p>
5. Implementation goals require support and cooperation and matters and departments:
1. To improve the contract system, please ask the company’s legal advisor for assistance;
2. Controllers Turnover rate work requires the cooperation of all department heads in employee ideological work and employee ideological dynamic feedback. During the personnel recruitment process, all departments are required to follow the work procedures. The company's annual plan plan Part 3
Foreword
Since the sales of Maple Shang Aoyuan were launched in April 20xx, the progress has been relatively smooth. Although it has encountered national policy suppression and the local market has been sluggish However, due to the strong group buying discount provided by the Transportation Bureau, it still got off to a good start. The tight time schedule also puts great pressure on financial reserves. Due to the current accelerated construction progress, in order to solve the project funding problem, a tough battle must be carried out in the second half of the year. In order to make the overall project image win a good response in the old city market and avoid poor connection of the capital chain in 20xx, when the overall real estate market situation is still severe, we are required to formulate a practical marketing plan in advance and implement it in advance. In the process, we closely integrate market changes and adjust marketing and promotion ideas in a timely manner. Based on this, a marketing and advertising promotion plan for the second half of 20xx will be formulated and reported to the company leaders. The content is as follows:
1. Planning time arrangement:
July 15, 20xx - February 15, 20xx, is divided into emergency promotion period, hot sales period and holding period. Three major stages. The emergency promotion period is from August 15 to October 15, the hot sales period is from November 15 to February 10, 20xx, and the other times are the holding period.
2. Marketing plan:
It is divided into three parts: marketing plan + marketing management + promotion plan + guarantee
(1) Sales plan
1. Sales target
The overall sales task for the second half of 20xx is 50 million yuan. The following is a sales task table based on this sales target value.
2. The sales task completion time is shown in Table (1):
3. The listing plan is combined with the sales task amount in 20xx. The half-year sales is 50 million yuan, which needs to be completed within 7 days. It will be completed within the month, so it is necessary to make adjustments to the housing sales control, as follows:
1) The first and second batches of housing will be released at the end of October 20xx to ensure the adequacy of the sales housing.
2) The emergency promotion period and the holding period are mainly to digest the remaining houses of the first batch.
3) The hot sales period is mainly based on the first and second batch of properties.
4) If the sales situation is good, some properties in the second phase will be released or the properties will be adjusted according to the current situation.
4. Price strategy
To change the current situation of artificially high prices and low transaction prices, appropriately increase the prices on the second and third floors, and gradually shrink the discount range, so as to achieve actual transactions Increase prices and achieve profit targets.
Price adjustment plan:
Rhythm 1: On July 26, 20xx, the unit price of the second and third floors will be increased by 20 yuan.
Rhythm 2: On February 26, 20xx, the overall house price will increase by 50 yuan.
Preferential policy:
Rhythm 1: On July 26, 20xx, the current 10% discount will be reduced to 92% off.
Rhythm 2: On October 7, 20xx, the discount was reduced from 92% off to 95% off.
Rhythm 3: On February 26, 20xx, the discount was reduced from 95% off to 93% off.
5. Sales strategy
1) In view of the difficulty of post-holiday sales, quick payment collection and sustained price increase. Therefore, the sales department has developed a series of combined sales strategies based on the original sales strategy: using the promotion interval to carry out marketing work, focusing on concentrated demolition areas, urban village concentration areas, and Qinghan We will use a comprehensive blanket order dispatching and consultation method in key towns such as , Fangzhuang and other key towns to focus on disseminating these areas and improve the key publicity to intended customer groups.
2) Select advertising promotion media for advertising promotion at each sales stage to increase market awareness of the project, attract a wider customer base, increase sales efforts, and lay the foundation for a virtuous cycle.
3) Through research on market conditions at different sales stages, always control the market conditions and adjust sales ideas at any time according to market changes.
(2) Sales management
1) Preparation
a. Check sales control. Check the sales control clearly with the finance department, update it from time to time, and check it every day to prevent problems with sales control.
b. Check the price. Check sales prices with finance and unify sales policies.
c. Personnel preparation. Personnel at each position are clearly identified, and the requirements are based on business and service.
d. Fund preparation for advertising release. In order to speed up sales and increase sales intensity, choose different media to publish advertisements, prepare corresponding funds, and implement the release.
e. Establish the positioning of each category of the project, clarify the distribution of commercial formats, formulate a unified sales rhetoric, and promote it after approval by the developer.
f. Formulate advertising release plan, prepare design materials, and implement various equipment and decoration specifications for external promotion of the project.
g. Project on-site sales center decoration design and decoration, material purchase.
2) Sales process development (see attachment).
(3) Promotion plan
This promotion plan is based on market conditions and combined with the project situation to carry out project promotion and information release on the county's mainstream publicity media. Choosing an appropriate media mix is ??mainly divided into two parts: mainstream media + supporting media. The mainstream media is mainly newspapers, outdoor, and subtitle broadcasts. Later, text messages, car bodies, and stop signs are used as supporting media. Various theme promotion activities are used. In order to cooperate with publicity, to heighten the atmosphere, increase efforts to create popularity and achieve transactions. The format selection and promotion time will be adjusted accordingly according to the sales plan, with the ultimate goal of highlighting the characteristics of the main products to be promoted in phases and achieving the phased sales targets.
1) Newspapers
As the main conventional media in the conventional real estate industry, newspapers can be invested in large amounts due to their timely distribution, wide coverage and low cost.
2) Outdoor
According to the situation of my project, the effect of the current outdoor enclosure of the project is becoming more and more obvious. The existing outdoor area can meet the needs of project promotion, for better promotion For the project, it is proposed to produce 200 3M×2M photo KT boards and post them at every urban village intersection by an advertising company.
3) Subtitles broadcast:
TV subtitles broadcast information has a wide range of information and the information transmission speed is fast.
(4) Guarantee (work that requires the company’s cooperation and support)
1) Project progress
Project progress is the most intuitive reflection of the project situation , will inevitably directly affect the establishment of the project's reputation in the market and affect the process and development of sales work. Whether it is a customer who has completed a transaction or a customer who has not completed a transaction, this item will inevitably become the most direct focus of attention.
2) The speed of obtaining various formal documents
Since the company does not have the procedures, early sales are restricted from many aspects such as price and sales collection, so obtaining relevant procedures becomes a An important part of the health of the project, the increase in price is also directly related to this, which to a certain extent has an impact on the reputation of old customers and new customers received on site. In order to promote the project smoothly, the timeliness of this work must be ensured.
3) Cooperation with financial collections
Ensure that collection work can be carried out every day, including weekends, Saturdays, and statutory holidays. Deposits and down payments will no longer be collected. Make an agreement on the time, extend the daily collection time if necessary, or ensure smooth communication for financial personnel after get off work so that collection matters can be carried out at any time.
4) Communication on information work
Communicate with the sales department in a timely manner regarding changes in projects or policies to ensure the consistency of the sales department’s sales pitch to customers and external communication. output.
5) Timely settlement of commissions ensures the stability of the sales team.
6) Convene phased seminars in a timely manner to adjust marketing strategies and correct phased problems in a timely manner.
Fengshang Aoyuan Sales Department
July 17, 20xx Company Annual Plan Part 4
Hello everyone!
Entrusted by the chairman of the company, I will officially work with you from today on, focusing on the engineering department. I am very happy to meet you. It is our fate to be able to work with you. I am new here and I need help from my old comrades for many things. I hope everyone will support my work. If you have any ideas or suggestions, please feel free to share them. We should communicate frequently, learn from each other, encourage each other, carry forward the company's team spirit, and strive to achieve the company's best results. brand. Based on the preliminary understanding in recent days, let me talk about the next work plan:
1. The problem in Building 1# is urgently needed.
2. Problems to be solved in Building 2#:
1. Project bidding must be implemented. (Is the agency sure?)
2. Determine the bidding price in depth. It is necessary to compare the budgets of the consulting company and the bidding unit before checking. The two parties cannot meet in the early stage.
3. Whether there are technical problems with the drawings, and whether the drawings Q&A or review minutes will be conducted.
4. Whether the supervision company enters or not, the role of the supervision company must be fully utilized.
5. The Engineering Department should strengthen the archiving management of project contracts and various materials, classify them into categories, and have files available for inspection. Establish a complete set of project archives.
6. The engineering department should be good at straightening out the relationship with relevant departments and should not affect the progress of the project.
7. Project quality. The printing factory project is an image project for the company's brand. Therefore, it is particularly important to do a good job in project quality. While assisting the engineering supervision company, the engineering department should gradually form a company's engineering quality supervision system. Focusing on supervision and supplementing ourselves, we strive to build the printing plant project into a municipal excellent project.
8. Budget and final accounts work. The engineering department must strictly control costs. Strictly implement the agreed quota standards, and shall not increase the project volume without authorization and make settlements without evidence. No project payment should exceed the budget without justifiable reasons. This requires that the bid price in the early stage must be accurate and comprehensive, and there should be less changes in the later stage.
3. Personnel adjustment.
The company follows the principle of "making the best use of people's talents."
Maximize the innovative ability of employees and fully affirm their pragmatic spirit. It can be adjusted locally according to personal circumstances.
4. Implement regular meetings.
1. Regular meeting time. Held every Saturday morning.
2. Meeting content. Weekly work summary and work arrangements for next week. The solution to existing problems lies with people.
3. The third is to establish a regular meeting work arrangement inspection system, that is, within the specified time period for the completion of the work assigned at the previous meeting, the implementation department should report the implementation status to facilitate summarizing experience, improving methods, and improving.
May 16, 20xx