In the hinterland of Kyushu and thoroughfares of ten provinces, people in Henan can't live without Hu Spicy Soup, just like vinegar in noodles and hairy belly in hot pot. A seemingly simple bowl of Hu Spicy Soup can awaken the hometown feelings of countless Henan villagers. When you smell a strong spicy aroma, you can see the color of the soup, and you can taste the appetizer all over your body, and the fragrance of the four products is lingering.
3 years of stormy life. If you ask me what Hu spicy soup is, I will definitely tell you that Hu spicy soup is at the top of the list of must-eat snacks in Henan. It originated in the mid-Qing Dynasty, flourished in the early years of the Republic of China, and then the pattern was constantly renovated. In the early 199s, Yao Youcai, who was only 17 years old, started selling soup with his brother-in-law Fang Zhongshan. Although when I first arrived in Zhengzhou, I could only set up a plastic breakfast shed along the river, put a few tables and set up a pot to start selling soup, but when Yao Youcai mentioned the hardships and difficulties in the early days of his career, he still smiled and said: The wine is not afraid of the deep alley, and the soup is delicious and the place is not afraid of the humble. That expression seems to be talking about that experience. I don't feel hard, and I can't even wait to show it off with you.
On the arduous road of starting a business, Yao Youcai also developed a keen business vision. When the business of Hu Spicy Soup Store gradually stabilized and he proposed to register a trademark, his family didn't understand it. They not only didn't understand it, but also commented that he was messing around, thinking that it would be good to do a breakfast shop honestly. "But my character, it's what I believe, and I'm determined to go my own way. Yao Youcai said with self-mockery. In this way, that year, he registered the trademark "Fang Zhongshan" with 2 yuan from selling corn at home.
consumers' demands are diversified, and the eating habits in different parts of Henan are different. Hu spicy soup is divided into Kaifeng Hu spicy soup, Xuchang Hu spicy soup, Nanyang Hu spicy soup and other different flavors. Not only that, Hu spicy soup was originally the imperial soup of the Ming Dynasty, and the process is very complicated. To cook a bowl of Hu spicy soup, more than 3 kinds of ingredients such as pepper, pepper, clove, American ginseng, notoginseng, kudzu root and nutmeg should be used to achieve the effect of homology of medicine and food, and the method of Hu spicy soup is very complicated, not to mention the difficulty coefficient of dilute starch preparation, and it is necessary to master a certain degree of heat to burn the soup until it is thick and tasty.
In order to better meet the needs of consumers, Yao Youcai continued his painstaking research, founded the brand of Yao Youcai Hu Spicy Soup in 219, adhered to the positioning of "spicy and delicious", created a new category of Hu Spicy Soup with the exclusive formula that has been selling well for 3 years, and vowed to express a homesickness with a bowl of Hu Spicy Soup.
3 years' persistence and love. If this bowl of Hu spicy soup was a big question mark from the beginning, then after 3 years' ups and downs, Yao Youcai used his painstaking research and precipitation to turn it into a striking exclamation point.
Yao Youcai never thought it was a simple matter to cook soup. He thought that with the improvement of national cultural identity, the traditional catering industry was about to usher in a rapid revival, and Yao Youcai Hu spicy soup inherited the cultural roots of "medicine and food are homologous". A bowl of Hu spicy soup was full of treasures, and he traveled 9.6 million square kilometers to collect good ingredients, preferably more than 2 high-quality seasonings, and blended more than 12 ingredients. A bowl of soup is a bowl of health class.
In this ever-changing era, Yao Youcai has never been busy and eye-catching, but has always insisted on injecting the craftsman spirit into the development of Hu spicy soup. Every detail is reflected in the cultural storefront, attractive and eye-catching menu and integrated and transparent kitchen.
it warms the hearts of wanderers. some people say that you can live up to your family who want to have a drink with you every day if you don't live up to your daily food.
coincidentally. In 22, portable snail powder spread all over the country, and Yao Youcai's keen business vision once again excavated the future development trend of Hu spicy soup. On the premise of insisting on quality first, Yao Youcai innovated the formula after more than 1, experiments and used more than 8 kilograms of ingredients, and took the lead in launching convenient Hu spicy soup products. At the same time, Yao Youcai upgraded the portable Hu spicy soup products with water, and made more detailed classification treatment, and launched the products suitable for the post- s and post-9 s customers first. Such intimate and humanized product classification makes Yao Youcai's portable Hu spicy soup reach the audience coverage of all ages. After a bowl of good soup is washed away, the taste of "hemp, spicy, fresh and fragrant" comes, which also soothes the homesickness of the wanderer. Today, Yao Youcai's water-washed hot soup has also successfully landed on Zhengzhou train and high-speed rail, bringing "Henan flavor" to all parts of the country.
For Yao Youcai, this is a full stop of his career, but it is mostly an unknown ellipsis.