To run a good store, a trademark is essential.

In this era of paying attention to intellectual property rights, you should learn to use legal weapons to protect your rights and interests.

Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide, to distinguish goods or services. Origin: signs with distinctive characteristics consisting of words, graphics, letters, numbers, three-dimensional signs, colors or sounds, etc., are products of modern economy. In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos, colors and sounds, as well as combinations of the above elements, which can be applied for registration as trademarks. Trademarks approved and registered by the state are "registered trademarks" and are protected by law.

Benefits of owning a trademark:

1. Establish brand effect: A trademark is a brand, which distinguishes the source of goods or services, guides consumers to recognize brand consumption habits, and improves commercial influence.

2. Used for brand protection: to prevent trademarks that have been painstakingly designed or have been advertised in advance from being registered by others, protect the company's intangible assets, prevent malicious competition in the industry, prevent infringement by companies in the same category, and avoid unintentional infringement. Pay huge compensation.

3. Necessary qualifications for corporate publicity: Qualification requirements for companies to expand online marketing and consumer markets and enter e-commerce platforms (such as entering supermarkets, Tmall, JD.com and other e-commerce platforms)

4. Enterprise intangible assets: It has the exclusive right to trademark, is protected by law, and can be used as intangible assets for pledge loans. Choosing a novel and creative trademark and registering it is equivalent to buying a stock that will always appreciate in value, which has very high economic benefits. Trademark pledge loan is a trump card for many companies when they face insufficient liquidity or other financial difficulties, and trademark pledge can obtain more working capital for the company.