Legal analysis: Trademarks not only indicate the source of goods, but also mainly enhance the reputation of goods; while font size is used to distinguish civil entities and demonstrate the company's business reputation and ability to bear civil liability. Specifically, there are the following differences: different functions and effects, different forms of expression, different scope of use and different effectiveness.

Legal basis: "Provisions on the Registration and Management of Enterprise Names"

Article 6: The name of an enterprise shall consist of the name of the administrative division, trade name, industry or business characteristics, and organizational form. The names of enterprises operating across provinces, autonomous regions, and municipalities directly under the Central Government may not include the names of administrative divisions; the names of enterprises operating comprehensively across industries may not include industry or business characteristics.

Article 7 The name of the administrative division in the enterprise name shall be the name of the local administrative division at or above the county level where the enterprise is located. When the name of a municipal district is used in an enterprise name, it shall be accompanied by the name of the administrative division of the city divided into districts to which it belongs. When used in enterprise names, regional names such as development zones and reclamation areas should be used together with the names of administrative divisions and shall not be used alone.

Article 8 The font size in the enterprise name should consist of two or more Chinese characters. The names of local administrative divisions, industries or business characteristics at or above the county level shall not be used as trade names, unless they have other meanings.

"Trademark Law of the People's Republic of China"

Article 3: Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks and collective trademarks, certification Trademark; the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization. The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the origin of the goods or services. , raw materials, manufacturing methods, quality or other signs of specific quality. Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.

Article 8 Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as the above Any combination of elements can be applied for registration as a trademark.

Article 9 The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

The trademark registrant has the right to indicate "registered trademark" or registered mark.