Fujian Taoshan was originally named "Bianjing Chaliao", and its brand was opened in Nanjing Mingwa Gallery. Later, after the brand flourished, many cottage brands appeared, so the company decided to change its name to the store's drink of the same name "Taoshan, Fujian". The interior decoration is mainly in Japanese classical style and mainly in Japanese modern tea. Both the product and the outer packaging are valuable. Pink peach logo instantly won the hearts of many consumers.

Reasons for renaming Taoshan, Fujian

When Bianjing Chaliao opened its shop in the early days, its founder focused on product research and development and looking for raw materials. The original intention was to open a Japanese tea shop to please myself. However, I didn't expect this brand to become so hot. Taking advantage of this momentum, hundreds of stores have been opened in the country in just two years, and the business is very rewarding, but at the same time, there are also problems with cottage brands.

The founder realized this problem and found it difficult to register Bianjing tea material when applying for a trademark. Although the headquarters has taken a series of other measures, there is no way to stop the existence of shanzhai stores. In the long run, it will inevitably encounter the same dilemma as Lujiao Lane.

Therefore, the founder decided to rename Bianjing Chaliao as Fujian Taoshan, which is an existing trademark, even taking a short-term risk, and held a special press conference for this purpose, and there were related news on major social media.