The brand does not need to apply because it is an intangible thing. I can only give you some information, and you will understand after reading it:

We need to clarify the brand concept: the brand is actually the emotional needs of the consumer group corresponding to the product concept. The product brand created by the enterprise should be a concrete reflection of the emotional value of the consumer corresponding to the product.

At present, there are many definitions of brand in theoretical circles, and they are listed below:

1. Brand refers to the tangible and intangible comprehensive expression of an organization and the products or services it provides. , whose purpose is to identify an organization's products or services and differentiate them from those of competitors.

2. A brand is a name, term, mark, symbol or pattern, or a combination of them, used to identify the products or services that an enterprise provides to one or a group of consumers, and to make them known. Differentiate your products or services from those of your competitors. (Marketing expert Dr. Philip Kotler)

3. "Brand" is the holographic concentration of the sum of all intangible assets of an enterprise or brand subject (including cities, individuals, etc.), and "this concentration" It can be identified by a specific "symbol"; it is the product of the interaction between subject and object, subject and society, enterprise and consumer.

I suggest you read an article for a detailed definition, because this is very abstract and not a specific thing. Just like many of us know what a brand means, but we just can’t express it accurately in words. Come out:

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