tmall double 12 cross-store total reduction, tmall double 12 cross-store total reduction usage rules.
tmall's cross-store total discount is a total discount game organized by the platform, and the profits are borne by the merchants. In order to better meet the theme of the event, merchants who sign up for Tmall Double 12 in 22 must support all products in the store to use cross-store total reduction (including inactive products, except those that do not support cross-store total reduction), and need to complete the operation when registering. After successful registration, merchants are not allowed to cancel the first full reduction threshold. Cross-store total reduction setting process can be viewed here.
[ threshold and priority superposition ]
1. Cross-store total reduction is a profitable behavior of merchants. For example, if the threshold is 3-4, 4 yuan will make profits for businesses.
2. Initial threshold of total reduction for cross-store total reduction: 4 yuan is reduced for every full 3 yuan (this query is not supported for cross-store total reduction usage category)
3. The threshold of total reduction is in the form of total reduction every time, and the upper limit is not capped. For example, 3 MINUS 4,6 MINUS 8.
4. When calculating the estimated inclusive transaction price, the full discount across stores is included.
5. When a user pays a single/multi-single (including cross-store) combined payment, the total order amount (excluding freight, taxes, freight insurance, value-added services and other non-commodity amounts, the same below) can be deducted after the discount of a single product reaches the corresponding full discount threshold;
6. Cross-store full discount is a cross-store discount, which can be used in combination with category shopping vouchers, Tmall shopping vouchers, Tmall supermarket cards, supermarket Yintai cards, Alipay red envelopes, cash red envelopes, Ji Fen Bao, single product coupons, store coupons, store treasures and fission coupons. Please pay attention to the profit rate. By default, consumers will give priority to single product coupons and store coupons when paying. If the order meets the requirements of "cross-store total reduction" and "category shopping", during the activity, some preferential tools may become invalid and new preferential types may be added. The superposition of specific commodity preferences is based on the actual transaction process when consumers place orders for payment;
7. If the cross-store full discount is used and allocated, if or negative number appears in any sub-order of the consolidated payment document after calculating the cross-store full discount, the cross-store full discount can still be used, and the remaining payment amount after calculating other discounts according to the sub-order will be used as the maximum available amount of the discount until the payment amount of the sub-order is deducted as yuan; Merchants should pay attention to abide by the tax withholding obligations that may arise from relevant laws and regulations. (You can check the important changes in the calculation logic of parallel full discount distribution here)
[ Time of use and collection channels ]
Cross-store full price reduction does not need to be collected by consumers, and you can enjoy preferential treatment if you meet the threshold requirements.
cross-store full restore time: : on December 1th, 22-23:59:59 on December 12th, 22.
[ Scope of use]
Merchants who register for Tmall Double 12 in 22 must support the use of all products in the store (including active products and inactive products of Double 12), except for some categories that do not support the use of Double 12 in 22. Click here for unsupported categories, and there is no upper limit for cross-store total reduction.
note: I became a double 12 event merchant, but I didn't sign the goods, so the cross-store full reduction still takes effect.
[ Priority Allocation ]
Cross-store total reduction supports single-store total reduction payment, and also supports cross-store use under the threshold of total reduction. In the cross-store usage scenario, it will be split according to the amount of the preferential price of the commodity item, and the actual profit amount of the merchant for the order will be calculated.
For example, under the threshold of reducing prices in 4 yuan every 3 times across stores, if stores A and B buy in 3 yuan at the same time, the preferential price of products in store A will be 15 yuan and enjoyed by 2 yuan. B The discount price of single item in the store is 15 yuan, which is shared with 2 yuan.
well, this is an introduction to the rules of Tmall Double 12 cross-store full reduction. Before using the full discount, Tmall users can understand the specific rules of use so as to make full use of the discount on the day of the event.