Dasong Electric is a small home appliance brand owned by Gree.

Dong Mingzhu, chairman and president of Gree Electric Appliances, revealed in an interview with the media that Gree's small household appliances may be unified and replaced with the "Dasong" brand.

In fact, as early as 2003, Gree Group and Gree Electric Appliances had disputes over issues such as whether to diversify their products and whether small household appliances could bear the Gree trademark. After that, Gree Electric Appliances in 2004 Received 75% stake in Gree Small Home Appliances from Gree Group.

In April 2010, Gree Electric registered the "TOSOT" trademark. In April this year, Gree Electric invested 30 million yuan in Zhuhai to establish a wholly-owned subsidiary called "Zhuhai Dasong Life Electric Co., Ltd.". It is believed that this company will be responsible for Gree Electric's small home appliance business in the future.

Gree already has a series of small household appliances such as range hoods, stoves, water purifiers, rice cookers, dehumidifiers, purifiers, humidifiers, and electric fans. Dong Mingzhu said that we have not used the Dasong brand because I felt that the quality and craftsmanship of our small home appliances did not meet my expectations before. Now they have, so we decided to use a new brand to display and promote them. These small home appliances.

It is understood that in Gree Electric’s 2013 semi-annual report, the gross profit margin of small home appliances was 15, creating an operating income of 720 million for Gree Electric, with a contribution rate of 1.5.

Extended information:

Compared with the Gree brand for air conditioners, Jinghong refrigerators for refrigerators, and Dasong brand for small appliances. The kitchen appliances sold in Gree stores are under the Dasong brand.

The reason why Gree has adopted the method of setting up new brands to enter new categories in the process of diversified expansion, instead of using the Gree brand to enter all home appliance categories, is to ensure that Gree air conditioners are the main business. Professionalism to avoid quality problems with other categories of products, thereby dragging down Gree air conditioner's brand reputation and quality reputation.

Because the trademark ownership belongs to Gree Group, Gree small appliances and Gree air conditioners are completely independent companies. Therefore, in the small home appliance market, there have been many small home appliances under the "Gree" brand. Due to poor product quality and unreliable product quality, they have been investigated and exposed many times, which has dragged down the brand reputation of Gree air conditioners.

Ifeng.com-Gree small appliances change labels to "Dasong"