ANTA is China's leading sporting goods company, principally engaged in the design, development, manufacturing and marketing of ANTA-branded sporting goods, including sports shoes, apparel and accessories.
In 1991, the ANTA logo was hung for the first time at the door of a shoemaking workshop in Jinjiang, Fujian. After more than 20 years of development, ANTA Sports Goods Co., Ltd. has now become the largest comprehensive sports brand in China. supplies brand company.
As early as 2005, Anta established the first nationally recognized enterprise technology center in China's sporting goods industry. It collects tens of thousands of Chinese foot shape data across the country from time to time in order to make a pair of suitable shoes. Chinese foot-shaped sports shoes have R&D centers set up in the United States, Japan, South Korea and many other places in China.
Extended information
Anta’s brands
1. Anta Kids
Anta Kids mainly creates healthy, Comfortable products accompany them to exercise freely and grow healthily. Its products are mainly in two styles: sports and lifestyle. The products cover clothing, shoes and accessories, which fully meet the children's daily wearing needs for school, sports, travel and other occasions.
2. FILA
The FILA brand was founded in Italy in 1926 by the FILA brothers. In the 1970s, in line with its diversification strategy, the brand expanded its sportswear business, which had promising prospects at the time.
It has also developed a series of products for tennis, skiing, swimming, golf, mountain climbing, etc., which are sold in more than 30 countries and regions including France, Italy, the United States, and Japan. It is a well-known high-end sports and leisure brand in Italy. . In 2009, Anta will acquire the Chinese trademark rights and operating business of the Italian brand Fila.
3. Sprandi
In 2015, Anta acquired the British brand Sprandi. Sprandi was born in England in the 1990s. With the cultural renaissance of British cities at that time, a large number of young people took to the streets to explore the emerging cultural features of ancient cities by walking. Among young people, the newly born Sprandi began to become popular through word-of-mouth because of its good-looking appearance, comfort and ease of walking.
The Sprandi brand has been continuously conducting scientific and technological research and development of urban walking shoes products, and creating a technological platform for urban walking sports - sport comfort system.
4. Descente
On February 23, 2016, Anta Sports (2020.HK) announced that the group will invest 150 million yuan to establish a partnership with Descente Japan, a listed company in Tokyo. Subsidiary Descente Global Retail Limited and Itochu, a subsidiary of Tokyo-listed ITOCHU Corporation, established a joint venture to exclusively operate and engage in the design, sales and distribution of all categories of products bearing the "Descente" trademark in China (excluding Hong Kong and Macau) business.
The "Descente" introduced in this joint venture is a well-known Japanese functional sportswear brand, focusing on skiing products. Anta said that the joint venture will launch its retail business in the first half of 2017, mainly targeting the high-end market in the region, covering skiing, comprehensive training, running and other categories of products.
5. Kolon
In October 2017, Anta Sports announced that it had completed the entire process of establishing a joint venture with Kolon Sport. Kolon Sport was founded in South Korea in 1973. With the evergreen tree as its brand logo, Kolon Sport has always advocated an outdoor culture close to nature.
6. Little Laughing Cow
In October 2017, Anta Sports announced the acquisition of 100% equity and related trademark ownership of the famous children’s clothing brand KingKow. Founded in 1998, KingKow specializes in designing and selling children's clothing and accessories for children aged 0 to 14 years old. It is famous for its excellent quality and unique design.
7. Anta-NBA co-brand
On October 13, 2014, NBA China and Anta Sports Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership, and Anta officially became an NBA brand. Official marketing partner and NBA licensee. ANTA has launched a full range of ANTA-NBA co-branded sneakers and accessories with team and league logos.
Reference: Baidu Encyclopedia-Anta