According to media reports, on September 13th, Beijing Yuanqi Forest Food Technology Group Co., Ltd. announced that it won the court's support in the case of trademark infringement and unfair competition disputes with four other companies. It is reported that these four companies have a high degree of similarity with Beijing Yuanqi Forest in terms of pattern design, font specifications and style arrangement, etc., and one of them directly used Yuanqi Forest as the font size, which led to misunderstanding and confusion among consumers, which led some consumers to think that the taste of Yuanqi Forest became worse and worse, which invisibly affected the brand image and product sales.

After investigation, it is found that the bubble water of Yuanqi Forest produced by these four so-called companies has not been tested by relevant institutions in terms of food safety, and some of them do not even have the production qualification, so it is fine. If consumers have problems after buying counterfeit products, Beijing Yuanqi Forest Company will definitely fall into the storm of public opinion, and may even be resisted by netizens, which will have a serious impact on the brand's reputation and lead consumers to lose their trust in the brand. Put the whole company in crisis. Raise awareness

After winning the case, Beijing Yuanqi Forest Company said that it will spare no effort to crack down on the cottage products in the future, and will continue to raise consumers' awareness of Yuanqi Forest brands and products by strengthening market propaganda, so that consumers can identify counterfeit products more conveniently and accurately and prevent being deceived. It can be seen that the reputation of well-known brands will be affected by fake and shoddy products in many cases. Once these negative effects form a deep-rooted effect in consumers' minds, it is difficult to reverse the situation no matter how they win the case. Therefore, it is suggested that some well-known brand companies must protect their rights and interests through legal means in time when encountering such situations.