Trademark renewal can be handled by itself, or by entrusting Alibaba Cloud and other trademark agencies. If you entrust a trademark agency, you only need to prepare relevant application materials.
Benefits of registered trademarks:
1, which is convenient for consumers to identify brand shopping.
2. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law.
3. Through trademark registration, you can create a brand and seize the market.
4. Trademarks are intangible assets, and their value can be assessed.
5. Trademarks can be transferred, licensed to others or pledged to realize their value.
6. Trademark is also a necessary condition for quality inspection, health inspection and bar code.
7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.
Article 38 of the Trademark Law clearly stipulates that "using a trademark that is the same as or similar to its registered trademark on the same kind of goods or similar goods without the permission of a registered trademark shall be regarded as infringement of the exclusive right to use a registered trademark".
In this way, if an enterprise does not register a trademark, there is the possibility that the registered trademark used on the same or similar goods is the same or similar, which is called infringement. Therefore, using an unregistered trademark, no matter what your intention is, there is always the possibility of infringing on the exclusive right of others to register a trademark.