1. Log in to Taobao.

2. Enter the seller center.

3. Click I am a seller.

4. Enter store management.

5. Basic store settings.

6. Change the store category.

Extended information

Taobao stores refer to the popular shops or shops used by all Taobao sellers on Taobao. Taobao popular shops are born relative to ordinary stores. Every new store opened on Taobao All are the store interfaces generated by the system by default, which are often referred to as ordinary stores. The Taobao Wangpu (Personalized Store) service is provided by Taobao to Taobao sellers, allowing sellers to use the computer and network technology provided by Taobao to realize personalized store page display functions that are different from Taobao's general store display format.

On March 31, 2015, Taobao announced the launch of the "real-name authentication" program to eliminate transaction security risks caused by false registration information to the greatest extent. In other words, merchants who want to open a store on Taobao must not only "real-name authentication" but also "real-person authentication."

The so-called "real person certification" is Taobao's annual inspection. On the basis of "real-name authentication" for opening a store, "real-person authentication" must be carried out once a year.

Before each review, Taobao will notify the review time in advance through Wangwang pop-up windows, mobile phone text messages, site letters, emails, etc. Sellers must make an identical gesture according to Taobao's "dynamic gesture authentication" (gestures are random), take a photo and upload it to the system to enter the review process. After the new "real person authentication" system is launched, Taobao will conduct regular reviews of all sellers, and irregular identity reviews will be added to sellers with bad records.

Compared with “real-name authentication”, what are the advantages of “real-person authentication”? The relevant person in charge of Taobao said that "real-name authentication" locks the Taobao account and cannot verify whether the account is used by the same person; while "real-person authentication" requires taking photos for verification, and the gestures required in the photos are random and cannot be faked. Can lock people in. At the same time, "real person authentication" can be used for wireless authentication, making it convenient for sellers to authenticate online anytime and anywhere. The submission time for seller review materials generally does not take more than 5 minutes.

Reference materials

Baidu Encyclopedia Taobao store