Because the official flagship store is the official store of this brand, and JD.com’s self-operated store is the agent store.

Merchants will provide products to JD.com for self-operation, and the supply price is not high, which is equivalent to transferring part of the retail profits to JD.com. In exchange, the traffic is large, you can participate in various activities on JD.com, and the sales volume is of course huge. In other words, merchants lose part of their profits by supplying goods to JD.com for their own operations, in exchange for high product exposure and sales.

The official flagship store and the self-operated official flagship store are not the same store. The differences are as follows:

1. The certification is the same

The official flagship store refers to the official flagship store of the manufacturer. Approved flagship store; self-operated flagship store refers to the flagship store operated by the manufacturer itself.

2. Different sales methods

The official flagship store is the brand's store, symbolizing the brand; the self-operated flagship store is the supplier of the sales platform.

3. Different sales entities

JD.com is the sales entity for self-operated products. The goods and logistics are directly managed by JD.com, which is B2B (manufacturers sell to JD.com)-B2C (JD.com then sells to JD.com). sold to consumers).

The main sales body of the official flagship store is the manufacturer, and both are guaranteed. The difference is that JD.com has warehouses all over the country and is distributed by JD Logistics. The official flagship store may choose its own express delivery company for delivery, and the timeliness is It’s not as fast as self-employment. The flagship store opened by the brand (or authorized party) is B2C (sold by the manufacturer to consumers).

Extended information:

The flagship store has its own trademark, and the products sold are all its own, and it is proactive.

Specialized stores are authorized trademarks, and the fees for authorizing the brand must be paid to the brand. If the brand does not authorize the store, it can only find other brands to authorize it. If it cannot find the store, it can only close it. , and if the store does not provide OEM services, it can only get products from the brand, which is equivalent to working part-time and very passive. It is said that the price of flagship stores with trademarks is higher than that of specialty stores and specialty stores.