Li Ning VIP is Li Ning's brand;

Li Ning's brand has complete brand marketing, research and development, design, manufacturing, distribution and sales capabilities to operate Li Ning brand professional and casual sports shoes , clothing, equipment and accessories products, it has established a huge retail distribution network and supply chain management system in China, and continues to increase its e-commerce presence and build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004 (stock code: 02331.HK).

Development Strategy

Li Ning Company adopts the development strategy of "single brand, multiple categories, and multiple channels", focusing on the five core categories of basketball, running, training, badminton and sports fashion.

The brand digs deep into the core competitiveness of its products, continues to strengthen the brand's professional sports attributes, invests more in sports technology research and development and product performance optimization, and strengthens product reputation. At the same time, it actively displays a creative brand image and accurately captures and refines trend elements. ?

In addition to the core brand Li-Ning, Li-Ning also produces, develops, promotes, distributes and sells sports products of many other brands, including Double Happiness table tennis products, AIGLE outdoor sports products, and Danskin dance And yoga fashion fitness products, Kason (Kason) badminton products.

The above content refers to Baidu Encyclopedia-Li Ning