you can have a brand or no brand. Not every kind of goods, AliExpress requires sellers to have brands;

Of course, your own brand is very good, but it's no problem without a brand. Although AliExpress has strict requirements on the qualifications of the store, as long as you prepare relevant materials according to its AliExpress rules, you can pass the examination smoothly, and the brand is not necessary for opening a store.

no brand?

first, registered trademarks.

The most direct way is for the seller to apply for registration of a trademark in person, whether it is domestic or foreign. Everyone prepares relevant materials according to specific requirements, and then goes to the Trademark Office for registration. However, trademark registration takes a long time, about 7-8 months.

There are also the following provisions for the presence of the AliExpress brand:

(1) Trademarks registered in China or overseas shall be registered in English;

(2) can be an r tag or a TM tag.

(3) Some brand trademarks can only be used at the invitation of the platform.

second, obtain the trademark license.

you can also get the brand authorization certificate by contacting some brand companies or suppliers who have the right to resell the certificate, and then choose the brand to sell when you move in.