Common techniques for naming companies
Common techniques for naming companies. A name with good meaning represents people’s hopes and may also be consistent with the time when the company was founded. A good name will be more attractive. To attract potential customers, you should also take into account the homophony when naming your company. Let me tell you some common techniques for naming your company.
Common techniques for naming companies 1
1. Naming method of names of people and places
Many companies will name their companies based on names of people or places. Since the names of people and places have special meanings, the names of companies and enterprises often named after people and places may look simple and concise, but the names will be loud and generous, and have rich meanings.
There are many such company names. Those named according to place names include Li Ka-shing's "Yangtze River Group", "Tsingtao Beer", "Yanjing Beer", "Fenjiu" and "Maotai". Company names named after people include "Wang Mazi" Scissors, "Zhang Hengchun" Pharmaceuticals, etc.
2. Allegorical method
The core of the allegorical method mainly focuses on the meaning of the company name, and most of them use words with good meanings, such as auspicious, Kang, Fu, Tai, Heng, Xing, Qing. Words such as , He, Fu, De, Long, etc. For example, "Quanjude" roast duck in Beijing and "Lao Fengxiang" silver shop in Shanghai all use these auspicious and beautiful words. In the long-term naming process, some industry habits have gradually formed. For example, pharmacies often use "Ren" and "Tang", "Tong Ren Tang", "Huairen Tang", etc.
3. Phonological nomenclature
Phonological nomenclature is mainly about naming planning from the perspective of phonology. This method will judge the quality of a company name based on its pronunciation, without considering other factors. The most famous representative is "CocaCola". "CocaCola" is two words from Cock (cock) and Cold (cold), each changing one letter, k and d both become a. "CocaCola" itself has no meaning, but its letter structure is interesting. Not only is it easy to spell and pronounce, it is also easier to remember. You can remember the name just once. The biggest feature of the name change of "CocaCola" is that it does not pay attention to the meaning, but only pays attention to the loud pronunciation, easy to read and remember. Therefore, this kind of highly personalized and creative name can be found in almost every corner of the world.
4. Alias ??and colloquial nomenclature
In the long-term operation process, many companies have high social influence although they do not have formal and clear trademarks and brand logos. , subtly formed their own brands. Most of these brands are colloquial slangs, and they also have aliases and nicknames. Although these brands do not have specific brand identities, due to the wide influence of these colloquial aliases, they also have the function of brands. Therefore, the operators simply used it as a name to expand their influence. Such as Tianjin's "Goubuli" steamed buns, Shaanxi's "Laosunjia" beef and mutton steamed buns, Shaanxi's "Pingwa" barbecue, "Auntie's Dumplings", etc. Common techniques for naming companies 2
Recommended creative names for trading companies that are easy to remember
1. Qisheng
Is the word Qisheng easy to remember when you read it? As for the name of a trading company that is easy to remember, Qisheng Trading Company is quite good. Moreover, Qisheng means victory at the beginning. Such creative idiom naming is also a naming technique used by many companies.
2. East
The first thing that comes to mind when seeing the word East is the sunrise in the East. It is simple and easy to remember, but also has a unique meaning. That is, the east represents the direction of the sunrise and is a symbol of light. For the company, it indicates a bright future for the company. In addition, the word "orient" is a symbol of China, so the creative name is very suitable for the name of a trading company.
3. Deyuxing
The three characters Deyuxing are all representatives of auspiciousness. The word De means character and virtue; the word Jade means purity; Xing can refer to wealth and prosperity. meaning. The name of the trading company De Yuxing is an auspicious naming method. A name like yw11.com that is both creative and easy to remember can be recognized by the public whether it is a trading company or other names.
4. Hongyuan
It is best for a trading company to have a certain sense of foresight, which should not only distinguish itself from the names in the same industry, but also fully consider the future development of the company, such as Hongyuan Trading company. Hongzi is a typical auspicious word, representing good luck; Yuanzi is used as a company name, which means far-sightedness. The whole name sounds grand and creative.
5. Huaxing
Due to the uniqueness of the trading company, its name should also have a certain international image. Like the name Huaxing, the character Hua represents China, that is, China; the character Xing represents prosperity. As the name of our country’s trading company, the Chinese character in the name symbolizes the proud patriotic spirit and will fully reflect China’s international strength.
The two-character trading company name is creative and easy to remember
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Three-character trading company name is creative and easy to remember
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The four-character trading company name is creative and easy to remember
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